For a quarter century, Floors to Go has been giving Hilton Head Islanders an elevated experience in buying flooring. On an island with discerning tastes, Floors to Go has suited those tastes with a brilliantly curated selection of hardwoods, laminates, carpets, tile, stone, and luxury vinyl planks, all delivered with a higher degree of customer care than the big box stores could ever dream of.
“It’s a completely different experience than a big box store. We can compete on price, but beyond that we want to make it a little more personal,” said P.J. Horseman, vice president of the company. “Customers here are going to get an education. And we stand behind our word.”
The Floors to Go Team:(from left to right) Johan Joves, Manny Perez, P.J. Horseman, Nathalia Rivera, Jorge Rivera, Aaron Martinez, Ruth Portillo, Ernesto Martinez (with daughter Arlet Martinez), Joey Dyer, Harry Skevington, Katrina Johnie, Peggy Mitchell and Chris Horseman
Horseman purchased the company in April of last year, having been a client for more than 20 years through his restoration business. As a repeat client, he understood exactly what sets Floors to Go apart: It’s the people.
“We have people who have been here for a long time. That definitely helps, having that personal relationship with the staff,” Horseman said. “We’re taking all those principles and making it even better.”
And those principles, including attentive and personalized customer service that aims to make the flooring selection and installation process as smooth and stress-free as possible, have led Floors to Go through 25 years of continued success on the island. Commercial and residential clients know when they step into the showroom that they’re going to receive help from someone who knows their products inside and out. It’s a reputation that the national brand established, and one that the Hilton Head Island location perfected with staff who prioritize service over the sale.
It is something that has always worked for Floors to Go. And taking what works and improving it has been the name of the game for Horseman.
Peggy Mitchell is ready to welcome customers at the new showroom in Bluffton.
“We’ve gone to all the trade shows since taking over, the franchise show, and the big show in Vegas,” Horseman said. “We’re trying to be a little more unique, bringing in some new lines and vendors and carrying things no one else does.”
He points to lines like Landmark, a manufacturer and distributor that Floors to Go has brought on, whose engineered hardwood, porcelain tiles, and other products meet a higher standard of quality. Working directly with Landmark gives Floors to Go better pricing to pass on to customers, while preserving the reputation for quality they’ve built over the past 25 years.
But that’s hardly the only innovation that Horseman has unveiled since taking over the company.
A sample shower in the showroom invites customers to imagine the possibilities.
“The previous owner was pretty old school, so we’ve really started using technology to our advantage,” he said. “When you visit the showroom, you’ll find QR codes on all the products that you can scan and get a wealth of information.”
You can even use their website’s room visualizer to take those first steps in refreshing your space. All you need to do is snap a picture of the room, upload it to the site, and then marvel at the possibilities as you “try on” a staggering array of different flooring options, as well as wall colors, area rugs, and countertops. It’s a high-tech innovation that perfectly complements the company’s reputation for personal service.
But that’s not even the biggest thing that Horseman has introduced. As part of his mission to not only improve the brand, but expand it, the company recently opened its Bluffton showroom, close enough that its bank of windows gives motorists on Fording Island Road a first tantalizing hint at the selection within.
A wide variety of carpeting options are available from Floors to Go.
“Our showroom out there is more than 7,000 square feet and it is beautiful. There’s really nothing like it in the area,” Horseman said. “As successful as we’ve been on Hilton Head Island, we’d had almost zero footprint in Bluffton, so we’re excited to begin working with designers, builders, and locals across the bridge.”
A grand opening celebration featuring a performance by local icon and The Voice contestant Stee gave Blufftonians their first introduction to something Hilton Head Island had enjoyed for 25 years. Among those beautifully renovated 7,000-square-feet, guests experienced how Floors to Go doesn’t just sell flooring, it sells possibilities. It sets before you every type of flooring imaginable, for any possible use, for any possible taste, and guides you toward exactly what you were dreaming of, with customer care that goes above and beyond.
“We feel like we’re the leaders on Hilton Head Island, and we’re looking forward to bringing that to Bluffton,” Horseman said.
To find out more, visit Floors to Go at 123 Mathews Drive on Hilton Head Island, 1204 Fording Island Road in Bluffton, or online at ftgohhi.com.
