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Jan 2, 2021

Get Fired Up at Burn Boot Camp Bluffton: Hot new franchise offers workouts designed to ignite health transformation, empower women

Celebrate Hilton Head Magazine

Photography By

A fist pump, a high-five, a cheer, a shout-out … sometimes a simple gesture can be the encouragement you need to run a little faster, lift a little extra, finish the race or complete the round. At Burn Boot Camp Bluffton, it’s that full-on enthusiasm and support that keeps participants coming back for more—that and the phenomenal results they are getting from the balanced workouts, nutritional guidance, and mindset coaching.

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More than just a place to sweat off a few calories, Burn Boot Camp Bluffton is a group fitness class where like-minded women come together to build confidence and inspire one another. “We all work out together. It doesn’t matter how old you are or if you are overweight or underweight; there is no judgment. We’re there to lift one another up—to encourage and support each other. When you walk through our doors, you are part of our family,” local franchise owner Laura Lutz said.

Lutz, who first joined Burn Boot Camp in 2014 in Charlotte, N.C., traded a 20-plus-year career as a pharmacist for business ownership. “I had a burning desire to help people lead a healthy lifestyle through proper nutrition and exercise as opposed to just coming to the pharmacy for a quick fix,” she explained. “I wanted to be able to motivate and help people instead of pushing drugs all day.”

Strong in her faith, the busy wife and mother of three prayed for the right opportunity. “I truly wanted to be able to empower women. And then it came to me one day that I could be part of [Burn Boot Camp] and do exactly that,” she said. She became a franchise partner in 2016, opening the Bluffton gym in July 2017.

“I have a lot of passion and excitement for the brand. I believe in it!” Lutz said. “It’s an outlet for people. There’s tons of medical science that shows that exercise boosts your immune system and helps with your mindset—and we all need that right now.”

The workout can best be described as personal training in a group setting because of the level of individual instruction offered. “You have accountability. You have a trainer who is right there to challenge you, help with modifications, correct your form … and you never do the same workout twice,” Lutz said.

In addition to unlimited access to camps, membership includes one-on-one focus meetings with a certified trainer to set personal goals, review progress, talk about nutrition, and more. All members, including those participating in the free seven-day trial membership, also have access to child-watch services as well as full access to any Burn Boot Camp gym at no additional cost.

Safety first
Following the CDC’s COVID-19 guidelines with limited camp capacity, Burn Boot Camp Bluffton provides a safe workout environment. Upon arrival, you will be greeted with a contactless check-in experience, and masks are required for entry. You will then be assigned your designated spot on the signature floating floor (designed to protect your joints and prevent injury), with your own dedicated equipment to ensure proper distancing between members. The schedule has also been adjusted to allow plenty of time for cleaning between each camp. Eight camps are offered daily, and if you can’t come to the gym, you can participate via Zoom.

Lutz invites you to join Burn Boot Camp Bluffton’s family of strong, fit women. Whether it’s an air high five after you finish burpees or applause when you complete the finisher, constant encouragement is part of the package, motivating, inspiring, and helping you meet and exceed your fitness goals.

Burn Boot Camp Bluffton is located at 270 Red Cedar St., Suite 103. For more information, visit, follow on Facebook at BurnBootCampBluffton, or call (843) 949-0033.

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