With the rise and proliferation of social media within our industry and (almost) everyone else’s, I’ve found it important to create additional content that not only lives within these pages, but also online. That content is on our website, on issuu.com/celebrat (where you can find the last 18 years worth of our magazines in a flip-through format) and on social media, where we reach an average of 250,000 people monthly via Instagram, Facebook and Tik-Tok posts.
While some may bemoan the fact that this creates an unending pile of extra work for a marketing team, I have found these various channels exhilarating – it allows us to pop into your world almost daily – when it used to be just once a month when the new issue hit stands and mailboxes.
In my view, the possibilities are endless as we find ways to make what we do in the magazine come to life through video. The mediums feed each other, in a way I am sure no one ever expected. Most of the time, the video supports the content already in the magazine – with behind the scenes making of the features.
This month, however, we did it the other way around, with a magazine feature supporting CH2’s latest music video collab with Jevon Daly, and quite frankly, hundreds of locals who came out in droves to be a part of “Hilton Head Looks Good on You,” a love letter of sorts to the place we all call home. (See the feature on page 28 and set your calendar reminders for June 11 at 8 p.m. when we will premiere it on Facebook and Instagram.)
Other stories in this issue that jump off the pages through video content are the feature on Lawton Stables (page 66), our summer fashion feature starring some gorgeous cars courtesy of Carolina Dreamers Car Club (page 50), and Summer Salads on a Yacht, our latest recipe feature with friends Chef Lynn Michelle and Cassandra Shultz (page 100).
We hope you enjoy the first of three fun summer issues, and soak in all that Hilton Head Island has to offer this season – whether you live here or are just visiting.
Cheers!
Maggie Washo, Publisher / Editor-in-chief
