For Julie and Steve Janning, real estate has never been simply about property. It’s about people, relationships, trust — and being there when a client needs you.
That philosophy is at the heart of Coastal Luxury Real Estate & Rentals, the newly rebranded Lowcountry company owned by the husband-and-wife team. With Julie leading the real estate side and Steve overseeing rentals and property management, Coastal Luxury offers clients a personal approach to buying, selling, investing, and caring for a home.
The rebrand marks an exciting new chapter, particularly with the addition of the Jannings’ daughter and son-in-law to the family business.
“We are very relationship-oriented,” Julie said. “I don’t buy leads. Our business is repeat clients or referrals from those clients.”
Julie Janning, BIC/Owner, 843-384-0928 , Julie@JulieJanning.com
Relationships First
Julie has worked in real estate for 10 years and has spent the past seven as a broker-in-charge and company owner. Coastal Luxury Real Estate focuses primarily on Hilton Head Island, Bluffton, and Palmetto Bluff, serving both buyers and sellers.
What distinguishes the company, Julie said, is less complicated than any marketing strategy: Be available. Answer the phone. Return the text. Respond to the email. Know the market. And do what you say you’re going to do.
“It’s being trustworthy, being honest, always picking up the phone and being present,” she said. “It’s follow-up and follow-through.”
That attentiveness becomes especially important during what can be an overwhelming process. For sellers, Julie guides clients through pricing, offers, inspections, negotiations, and closing. For buyers — particularly first-time buyers—she sees education as an essential part of her role.
Recently, a first-time homebuyer who had rented for 12 years began asking Julie questions about everything from insurance to the purchasing process.
“He said, ‘Miss Julie, do you teach a class on this?’” she recalled. “He told me, ‘You know a lot, and you should share it.’ I thought that was a really good compliment.”
Steve Janning, PMIC/Owner, 843-422-8737, Steve@Coastalluxuryhhi.com
A Boutique Approach
That same personal attention extends to Coastal Luxury Rentals. Rather than building an enormous inventory, the company deliberately limits the number of properties it manages, allowing the team to remain responsive to owners while carefully overseeing their investments.
The company currently provides vacation and long-term rental management as well as home-watch services in addition to real estate representation.
For Julie, service also extends beyond the office. A past president of the Hilton Head Area REALTORS®, she remains active on association committees and encourages the next generation —including her daughter — to become involved. She also volunteers with Meals on Wheels and Salty Paws, fostering cats and kittens in need of homes.
Whether helping a kitten thrive or guiding someone toward homeownership, the common denominator is personal investment.
And when it comes to buying or selling, Julie offers one important piece of advice: Don’t navigate it alone.
Steve Janning, Julie Janning, Sam Lemons, Laurin Lemons, Keller Welch, Carol Mudd (not pictured)
“There are many stages along the way,” she said. Having professional representation can save clients “time, money, and a lot of headache,” she said.
At Coastal Luxury, that representation comes with something more: a relationship that continues long after closing day.
To find your next residence or rental property, visit CoastalLuxuryHHI.com.