Women in Business August 2025

Deb Durrant

Moor Spa HILTON HEAD ISLAND: 4 Dunmore Court, Building C, Suite 300, Hilton Head Island, (843) 681-6060, moorspahiltonhead.com

AR Homes – Blue Ocean Luxury Homes, 880 Fording Island Rd #8, Bluffton, SC, (843) 757-2300, arhomes.com/builder/blue-ocean-luxury-homes-llc

Describe your business in one sentence.

I lead two very different but deeply connected businesses: Moor Spa Hilton Head,  offering holistic Spa treatments and the finest in personalized care for our clients; and AR Homes – Blue Ocean Luxury Homes, where I help bring clients’ dream homes to life through custom design and attention to detail that reflects how they truly want to live.

What do you wish you had known BEFORE starting a business?

I wish I had known how important it is to delegate—and how hard it can be at first! As entrepreneurs, we tend to wear all the hats in the beginning, but growing a business means building a team you trust and letting go of the need to control every detail. It’s also essential to have a strong support system and not be afraid to ask questions, seek mentors, or even fail. Every misstep is a lesson in disguise. Also,  keep good records and hire a great accountant from Day One.

How do you juggle everything as a woman? Give us one tip that has worked for you.

Like many women, I’m constantly balancing work, home, family, and personal time. One of the best things I’ve learned is to be fully present wherever I am. If I’m at the spa, I’m all in. If I’m at our model home, I’m focused there. And when I’m home, I make space to just be “Deb”—not the business owner, not the decision-maker—just me. Carving out intentional time to recharge has been a game changer. Also, a well-organized calendar and a little grace go a long way.

When not working, how do you like to spend your free time?

When I’m not working, you can find me doing what I love most: unwinding with a good massage, traveling to enchanting places to experience other walks of life, or spending quality time with my husband, Doug, and our family. I’m also passionate about wellness personally— not just professionally—so I’m always exploring new health trends, reading, or finding quiet moments to restore my own energy.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

Yes, Michael Beresford, the founder of Moor Spa, was and still is a guiding light for me. He not only taught me the science and benefits of holistic treatments, but also how to bring integrity and care into every part of the guest experience. His advice to “stay authentic to your mission, even when it’s not the easiest path” has kept me grounded through every business decision. Having someone who believes in you and your vision is invaluable.

Give a shout-out to another women-owned local business you admire and support.  

Huge shout-out to my friend Alison Melton, a powerhouse real estate broker I’ve had the pleasure of working with for over a decade! Alison brings unmatched energy and vision to everything she does. Her new brokerage is already setting the standard— driven by a team of incredible women and expanding fast. Her passion is contagious, and when she shares a listing, you feel like you’ve struck gold. I’m constantly inspired by her tenacity and leadership. I also want to shout out Birdie James, another amazing women-owned local business I proudly support— talent and heart all the way!

What specific challenges are you currently seeing in your line of work, and how do you overcome them?

In the “natural” spa industry, one of the biggest challenges is staying true to natural holistic approaches to wellness that are grounded in real results. Clients are more educated than ever— they’re looking for both luxury and effectiveness. That means we have to keep innovating without losing the human touch. In custom home building, labor shortages and supply chain issues have added complexity to timelines, so we’ve leaned into transparent communication and setting expectations early with clients. Flexibility, patience, and honest conversations are how we navigate these challenges.

Tierra Schaffer

Realtor, Daniel Ravenel Sotheby’s, HILTON HEAD ISLAND & BLUFFTON Cell: (843) 422-3610, schaffer.hhi@gmail.com

Describe your business in one sentence.

I enthusiastically help clients buy and sell real estate on Hilton Head Island and in Bluffton, guiding them with expertise, heart, and a deep love for the Lowcountry lifestyle. 

How do you juggle everything as a woman? Give us one tip that has worked for you.

My work and life naturally blend together. Real estate is not just my career, it’s my passion. Many of my clients become close friends, and I genuinely enjoy the hustle and heart that comes with helping people find their place here. My tip: Build a life that energizes you, not one you need a break from.

Give a shout-out to another woman-owned local business you admire and support. 

Lauree Criss of At Your Service Hilton Head is not only a past client, but also a dear friend and trusted professional. After leaving a successful career in healthcare, and having previously built and sold a business, she launched a home management and luxury concierge service tailored to the needs of second homeowners who do not rent their properties. From routine maintenance and storm prep to vendor coordination and personal concierge requests, Lauree provides customized care with incredible attention to detail. There’s truly nothing she won’t do for her clients, and I trust her completely. Many of my clients become hers after closing, and I know they’re in the best hands.

What specific challenges are you currently seeing in your line of work, and how do you overcome them?

The market has shifted.  Higher interest rates have made some buyers and sellers hesitant, and days on market have increased. But with higher inventory, buyers finally have more options. Meanwhile, many sellers are still seeing strong returns thanks to years of appreciation. At the end of the day, people are still drawn to Hilton Head for its unmatched lifestyle. I stay focused on educating my clients so they feel empowered to make smart, confident decisions regardless of the market cycle.

Describe your business in one sentence.

I enthusiastically help clients buy and sell real estate on Hilton Head Island and in Bluffton, guiding them with expertise, heart, and a deep love for the Lowcountry lifestyle. 

How do you juggle everything as a woman? Give us one tip that has worked for you.

My work and life naturally blend together. Real estate is not just my career, it’s my passion. Many of my clients become close friends, and I genuinely enjoy the hustle and heart that comes with helping people find their place here. My tip: Build a life that energizes you, not one you need a break from.

Give a shout-out to another woman-owned local business you admire and support. 

Lauree Criss of At Your Service Hilton Head is not only a past client, but also a dear friend and trusted professional. After leaving a successful career in healthcare, and having previously built and sold a business, she launched a home management and luxury concierge service tailored to the needs of second homeowners who do not rent their properties. From routine maintenance and storm prep to vendor coordination and personal concierge requests, Lauree provides customized care with incredible attention to detail. There’s truly nothing she won’t do for her clients, and I trust her completely. Many of my clients become hers after closing, and I know they’re in the best hands.

What specific challenges are you currently seeing in your line of work, and how do you overcome them?

The market has shifted.  Higher interest rates have made some buyers and sellers hesitant, and days on market have increased. But with higher inventory, buyers finally have more options. Meanwhile, many sellers are still seeing strong returns thanks to years of appreciation. At the end of the day, people are still drawn to Hilton Head for its unmatched lifestyle. I stay focused on educating my clients so they feel empowered to make smart, confident decisions regardless of the market cycle.

Lauren Dembeck

Brims on the Bluff BLUFFTON: Hat Bar and Boutique, 10 Johnson Way, Suite C, (843) 949-8126, brimsonthebluff.com

Describe your business in one sentence.  

Brims on the Bluff, a unique and custom hat bar, experience, and more, specializes in bringing out your inner artist and beauty by designing handcrafted hats and stylish accessories for men, women, children, parties, weddings, and corporate groups, both on-site at our Bluffton location or off-site wherever the journey takes us!

What do you wish you had known BEFORE starting a business? 

I wish I knew how much fun we would have creating our designs and hat accessories while growing our brand. Every small business owner aims for profitability, but the journey involves much more than that; it’s about personal growth, unleashing creativity, and discovering unique ways to improve not only yourself but also your business, employees, and brand. Brims on the Bluff is incredibly fortunate to have talented and creative stylists and team members who elevate our brand by continuously developing beautiful designs, handmade art for the hats, and innovative methods to keep our guests and clients happy. 

How do you juggle everything as a woman? Give us one tip that has worked for you. 

As much as we all love to hope for plan A, it’s important to have a plan B just in case; however, when that also doesn’t work… You cannot stress about what you can’t control. Since embarking on this journey, I’ve adopted a personal motto that reflects my approach to challenges: “Be Go with the Flow, Lo-Lo.” Lo-Lo has been my nickname since childhood, and it serves as a reminder to embrace flexibility and adaptability. By staying open to change and accepting that not everything will go as planned, I can navigate obstacles with a positive mindset and keep moving forward, no matter what comes my way.

When not working, how do you like to spend your free time? 

What is this free time you speak of? Spending time with my wonderful husband and precious daughter will always be my favorite part of the day! However, most of the time, you can find me beading and creating our hat jewelry on the back porch while trying to get some sunshine, boating, or running. 

Sarah Franzen

Host & Home – Chief Revenue Officer, RevZen – Founder/CEO, HILTON HEAD ISLAND: 2 Greenwood Dr Building A, (843) 938-5947, HostHHI.com

Describe your business in one sentence.

At Host & Home, I lead revenue and commercial strategy with a focus on aligning profitability and guest experience through data-informed, brand-aligned decision making.

What do you wish you had known BEFORE starting a business?

When I launched my first business 25 years ago, I underestimated the complexity of entrepreneurship. That early experience taught me to expect challenges—and it gave me the resilience I now bring to growing companies like Host & Home.

How do you juggle everything as a woman? Give us one tip that has worked for you.

Over the years, I’ve learned to surround myself with thought partners—mentors, peers, and colleagues who challenge and support me. Rather than focusing on differences, I find success in building shared goals across teams, which is key in a high-growth, fast-paced environment like vacation rentals.

What specific challenges are you currently seeing in your line of work, and how do you overcome them?

In revenue and operations, one of the biggest hurdles is guiding property owners and internal stakeholders away from decision-making based on habit or gut instinct alone. At Host & Home, we blend local intuition with data and market insight to create sustainable growth. It’s not about rushing change—it’s about building trust through transparency, collaboration, and clear results.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now?

In the beginning, success looked like financial freedom. Today, as CRO of a thriving company that’s redefining the vacation rental experience in Hilton Head, success is about time freedom—and building a business that lets others have that too.

Jenny Filkins

Realtor, Dunes Real Estate, HILTON HEAD ISLAND: Cell: (843) 441-6775, Jenny@jennyfilkins.com

Describe your business in one sentence.

Professional real estate representation built on strategy, transparency, and a deep commitment to client success. 

What do you wish you had known BEFORE starting a business? 

I wish I had known just how much success starts in the mind. It’s not just about strategy or hustle—it’s about energy, belief, and emotional resilience. If I had understood earlier how powerful our thoughts are (thank you, Dr. Joe Dispenza) and how vital it is to keep going when it’s hard (Les Brown’s voice rings in my head: “You gotta be hungry!”), I would’ve trusted the process more and stressed a lot less. The truth is, your mindset is either your ceiling or your launchpad—and learning to master that shift changes everything.

If you wrote a book about your business, what would the title be?

Thank God it Didn’t Work Out – Turning setbacks into strategy.

Like a lot of young entrepreneurs, I’ve hit my fair share of closed doors, unexpected detours, and “this isn’t working” moments. What felt like failures at the time ended up being the push I needed to grow into a more confident, grounded version of myself. For me, building a business hasn’t just been about success, it’s been about resilience, a sense of humor, and learning to find clarity in the chaos. I’ve come to realize that the things that don’t work out are often the biggest blessings in disguise. If I wrote a book, it would be all about that messy middle—where life and career overlap—and how sometimes, letting go of the plan leads to something even better.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

Jeff Hunt, with Dunes Real Estate has been a mentor of mine for several years. I was lucky enough to work alongside him, and I could write a book on everything he’s taught me, both about real estate and life.  I think the most resounding message of all is that the hard conversations are the most important to have. Remembering that respect is earned in how we handle the hard moments, not the easy ones.

Dr. Sierra Pollard

Women of the Lowcountry, HILTON HEAD ISLAND & BLUFFTON, (843) 321-9324, sierra@winnovationagency.com, womenofthelowcountry.com

Describe your business in one sentence.  

Since 2019, Women of the Lowcountry has created a community of women through our Annual Women’s Summit and Membership network, designed to create meaningful friendships, fuel business growth, and connect real opportunities for impact across the Lowcountry.

What do you wish you had known BEFORE starting a business? 

That asking for help isn’t a weakness; it’s the foundation of real growth. In the early days of Winnovation Agency, I believed I had to do it all on my own to prove I was capable. But everything changed when I opened the door to collaboration. That mindset shift led to Women of the Lowcountry, a true community of connection where women show up, share honestly, support one another, and grow together. This is where hustle meets heart. Where we celebrate Community Over Competition.

What specific challenges are you currently seeing in your line of work, and how do you overcome them? 

Learning how to balance the beautiful chaos that comes with living a mission-driven life. My world is a thrilling storm of startups, lectures, mentoring, and book launches, but the spark dims when the hustle outruns the heart. I’m learning to overcome it by choosing what truly matters, creating space to rest, and surrounding myself with people who fuel my fire, not my fatigue.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

In the beginning, success meant milestones, degrees, titles, launches, accolades. I chased achievement like it was the end goal. But over time, I’ve learned that real success is impact. It’s watching someone I’ve mentored find their voice, start their business, or finally believe in their worth. That’s what fuels me now, seeing others rise. Success today is measured in shared wins, quiet breakthroughs, and the powerful community we’ve built through Women of the Lowcountry.

Dr. Heather Hinshelwood

Fraum Health, Medical Director & Co-owner, HILTON HEAD ISLAND, 1403 Main Street   ·   (843) 681-7777, fraum.com

Describe your business in one sentence.

Fraum Health is an integrated medical center that helps people avoid surgery, get out of pain, and live an active lifestyle through personalized, physician-led care that blends chiropractic, restorative, and concierge medicine.

What do you wish you had known BEFORE starting a business?

That leadership is more about alignment than control. Coming from a traditional medical background, I was used to clinical systems that prioritized protocols over people. But when you lead a practice like Fraum Health, your team culture, your communication style, and even your hallway conversations shape the patient experience. I’ve learned that you don’t build a practice; you build people, and they build the practice.

How do you juggle everything as a woman? Give us one tip that has worked for you.

I’ve embraced the idea that balance is seasonal, not static. Some weeks are all about clinic hours and patient care. Others are about strategy, team development, or just carving out quiet time with my family. The key is staying present with whatever season I’m in and not trying to be everywhere at once. I also prioritize exercise in my calendar weekly to ensure my health is a part of the priority.

What specific challenges are you currently seeing in your line of work – and how do you overcome them?

One challenge is public awareness. Too many people still believe surgery or medication are the only answers for chronic pain. But the science around non-surgical, regenerative solutions is advancing rapidly. Our biggest opportunity is education, helping patients understand that we can offer long-term relief without invasive procedures. That’s why we host workshops and one-on-one consultations – to show people they have real options.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

My business partner, Henry Criss, is my greatest mentor in business. He has a gift for turning vision into action and reminding me to lead with clarity. One of the most valuable lessons he taught me is “Your patients aren’t buying a service; they’re trusting a solution.” That shifted how I communicate. Whether I’m explaining treatment plans or guiding our team, I try to meet people where they are and make sure they feel seen, heard, and supported.

If you wrote a book about your business, what would the title be?

Rooted: A New Model for Modern Medicine. It would be about creating a medical practice that goes deeper, not just treating symptoms, but restoring function and vitality. We’ve built Fraum Health around that belief: that healing is possible, that less invasive is often more effective, and that your health should never feel like a sales pitch. It should feel like a relationship with people who care, listen, and walk with you toward lasting wellness.

Kalie Clark

Realtor, Daniel Ravenel Sotheby’s, HILTON HEAD ISLAND & BLUFFTON: Cell: (843) 505-2765 , kalie@danielravenelsir.com

Describe your business in one sentence.

I help people find their dream home on Hilton Head Island by making the process smooth, enjoyable, and stress-free from our first conversation to closing day.

How do you juggle everything as a woman? Give us one tip that has worked for you.  

Grace over guilt. While I tend to be a perfectionist, I’ve learned to let go of doing everything perfectly and focus on being fully present – whether I’m with clients, my family, or taking care of myself. I also plan out my week in advance, which helps me stay organized and make space for both my personal life and professional goals. 

When not working, how do you like to spend your free time?

In real estate, I’m never truly off the clock, but when I do get a little downtime, you can usually find me baking something sweet, out on the water, enjoying quality time with family and friends, or squeezing in a good workout. And let’s be honest, I’ll never pass up a little retail therapy!

What specific challenges are you currently seeing in your line of work, and how do you overcome them?  

With so much information out there, it can be hard to know who to trust. As I grow my business, building meaningful relationships and earning trust is my top priority. I lead with honesty and go the extra mile to genuinely help everyone I meet —  whether or not they’re ready to move now — with no expectations.

Meredith Bannon

Bannon law Group, BLUFFTON: 10 Westbury Park Way, Suite A, (843) 815-4505 POOLER: 2201 Pooler Parkway, Suite 200, (912) 239-6610 CHARLESTON: 78 Ashley Point Drive, Suite 201, (843) 815-4505

Describe your business in one sentence.  

From a steal of a home to stealing from a home, the Bannon Law Group has got you covered.

What do you wish you had known BEFORE starting a business? 

How absolutely rewarding it would be. Growing a local business helps to create a sense of community and belonging. When times get tough, the community always comes through with a solution.

How do you juggle everything as a woman? Give us one tip that has worked for you.

Delegate, delegate, delegate. Do only things that only you specifically can do. Let others do the rest.  

When not working, how do you like to spend your free time? 

Traveling! Seeing this great world we live in is always fun, but the sense of calm that washes over me once I am back in Bluffton is unmatched.  

Tisha Chafer & Liz Acuff

COAST Brokered by eXp Realty, BLUFFTON: 65 Lawrence St., (843) 757-3010, www.coastbluffton.com

Given what an immediate success COAST Brokered by eXp Realty proved to be on Hilton Head Island, Tisha Chafer and Liz Acuff were facing high expectations when they opened its Bluffton office. Seeing the incredible growth they’ve achieved in the first year, it’s safe to say those expectations were not just met, but shattered.

“We now have 21 agents in the Bluffton office, so we’ve more than doubled the number of agents in the first year,” Chafer said. “We’ve expanded to serve more buyers and sellers, with agents that are now covering an area from Georgia up to Beaufort.”

They’ve achieved this growth by delivering an exceptional level of service – not just to clients, but to their agents. From a dedicated on-staff videographer to a transaction coordinator, they’ve built the kind of support team that empowers agents to thrive. At COAST Bluffton, new agents also benefit from robust training and mentorship programs provided by Acuff, Chafer, and eXp Realty, ensuring they have the tools, knowledge, and confidence to build a successful career from day one. And, through their popular @LowcountryLivingLifestyle YouTube channel, they’re putting agents in the spotlight by sharing market updates, community insights, Lowcountry events, and more.

“The YouTube channel helps answer a lot of questions that people are seeking answers for,” Acuff said. “It’s a one-stop shop where people can find out about the communities and lifestyle we offer here.”

For these two dynamic real estate professionals, building the team was a matter of giving agents the tools they need, the resources they deserve, and the ability to build their own success. But it’s not just a matter of building the team. They have also built a culture that has helped the Bluffton office grow far beyond anyone’s expectations.

“It’s not all work. We like to play, too,” Acuff said. “We just did a May River Educational Tour with Captain Amber on Spartina Marine Education Charters. We did that to educate agents beyond what they might know about Bluffton, and really ingrain them into the areas we represent. We do a lot of that, whether it’s something educational or just taking them out on the cruise.”

The result is a team that’s bound together not just by a logo, but by the common goal they all share. 

“Ultimately, we’d love to step out of the role of actively selling and just be supporting and elevating agents into the roles of team leaders,” Chafer said. “Their success is what we’re trying to cultivate.”

In the meantime, they’re in the trenches right alongside their team as they rise to meet a busy market.

“A lot of agents that we’re talking to say the market is slow, but we’ve been incredibly busy so we think it’s all perception,” Acuff said. “Deals are being done. We’ve doubled our listings, doubled our sales, and increased everything exponentially. We’re just looking to keep that momentum going and keep growing.”

Margi Rice

COAST Brokered by eXp, HILTON HEAD ISLAND, BLUFFTON & BEAUFORT, (847) 308-5648, margiricerealtor@gmail.com

Anyone who has worked in the hospitality industry knows – it teaches you more about people, humility, and pressure than any classroom ever could.

That’s the boots-on-the-ground education that Margi Rice received in spades as a seasoned veteran of Chicago’s competitive hospitality industry and Hilton Head Island’s fast-paced F&B community. “I worked every position from hostess to bar manager, spending the last two-and-a-half years at Quarterdeck,” she said. “Whatever was asked of me, I would never say no. That’s how I worked my way up.”

It’s that hard-earned work ethic and her passion for people that create a dynamic energy in Rice, and that has proven incredibly effective as she transitions into real estate. “It’s not about the transactions. I don’t see the dollar signs in front of me, I see the person in front of me,” she said. “At the end of the day, I care more about the relationship I’m cultivating.”

By putting the client before the sale, she’s found a unique path to success, getting her first client within her first month in the industry. “I’ve talked to a lot of Realtors, and there are people who are in it for years before they get their first listing,” Rice said. “That’s not going to be me. I’m very ambitious. And I’m loving real estate. I have a passion for the things I do, and the common denominator has always been people.”

No matter the industry, Rice has the energy and the outlook to create nothing but the best experiences for the people around her.

Emily Bonvissuto

Coastal Bliss, HILTON HEAD ISLAND, 38 Shelter Cove Lane, Unit 126, (843) 802-4050, coastalblisshiltonhead.com

Describe your business in one sentence.

A women-owned boutique that’s not just about great outfits; it’s a space where young women grow, customers connect, and everyone leaves feeling seen and styled.

Did you have a mentor in business? What’s one thing they taught you that was invaluable?

Throughout my 15-year career in retail, I was fortunate to be surrounded by strong, independent women who each taught me something invaluable, whether it was work-life balance, building strong vendor-client relationships, or what it means to have a solid work ethic. From them, I learned that there are a hundred ways to reach your goals, and you just have to find the path that works best for you.

What specific challenges are you seeing in your line of work and how do you overcome them? 

One of the biggest challenges is wanting to be everywhere at once. As a small business with just one storefront, there’s so much we’d love to be involved in within the community, but we have to be intentional with our time and energy. We focus on the causes and events that align with our values, further our goals, and allow us to make the biggest impact both for our business and the people we serve.

If you wrote a book about your business, what would the title be? 

Building Style, Creating Connections

Alex Husner

Host & Home – Chief Marketing Officer,Directly Alex – Founder/CEO, HILTON HEAD ISLAND, 2 Greenwood Dr Building A, (843) 938-5947   ·   HostHHI.com 

Describe your business in one sentence.

At Host & Home, we provide exceptional vacation rental experiences with a local, personalized touch, while through Directly Alex, I offer strategic marketing consulting to help vacation rental and hospitality companies grow smarter and more sustainably.

What do you wish you had known BEFORE starting a business?

I wish I had known that it’s not only OK to not have everything figured out at the start, but that it’s actually part of the process. Clarity comes from action, not just planning. Every step builds confidence.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

Yes. Roy Clyburn played a pivotal role in shaping my career. He helped me build confidence in my own voice and abilities, encouraged me to think beyond the day-to-day and focus on long-term strategy, and he showed me how powerful the right partnerships can be in growing a successful business. His guidance continues to influence how I lead and make decisions today.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now?

At the beginning, success meant replacing my corporate income and proving I could go out on my own. Now, success means building a business that supports my lifestyle, allows me to work with people I admire, and helps others realize their own potential.

Frederika Feketé

Java Burrito Company HILTON HEAD ISLAND: 1000 William Hilton Pkwy., Ste. J6, (843) 842-5282  SAVANNAH: 420 E Broughton Street, (912) 298-5282, javaburrito.com  ·  @javaburritocompany

Describe your business in one sentence.

Your local fast casual Mexican eatery and coffeehouse, preparing fresh foods using traditional methods daily. 

How do you juggle everything as a woman? Give us one tip that has worked for you.  

Juggling everything as a woman is not easy! I’m not sure how well I juggle it all. Some days are better than others. Grateful to have an incredible staff and my wonderful husband as my business partner. My one tip would be to put everything into a calendar on your phone. That’s the only way we juggle well around here!

When not working, how do you like to spend your free time?

I spend most of my free time with my kids and my dog. If there’s time left over, I love playing golf and tennis. The island is such a great place to spend time outdoors.

If you wrote a book about your business, what would the title be?  

Life Lessons I Learned in The Restaurant Industry, And Other Things You Never Thought You’d Say. 😉

Jackie Mathisen

Coastal Therapy Group, BLUFFTONH: 169 Bluffton Road, (843) 779-9737, coastaltherapygrp.com

A  good therapist knows when to listen. A great therapist knows that sometimes the best thing for a patient is the honest truth. As a therapist who styles herself as an “accountability partner,” Jackie Mathisen is a huge proponent of honesty. 

“Of course, I’m gentle, accommodating, and compassionate, but sometimes bluntness and directness can come from a place of compassion,” Mathisen said. “I’m not trying to waste anyone’s time or energy. I’m not going to let someone flounder around for the answer when I can tell them and offer them my guidance. Then we can work together to solve it and figure it out.”

Having earned a Master’s degree in marriage and family therapy, she marries her naturally direct style with empirically supported approaches such as CBT, internal family systems, and attachment theory. Writing in her bio, she said, “If I see something, I’m going to say something; I don’t believe in gatekeeping. My role as your therapist is to equip you with evidence-based knowledge and skills that change the way you think and behave. I will be your personal hype-girl, helping you regain confidence and repel toxicity.”

As such, she has a few words of guidance for her fellow women in business: “It’s OK to be career oriented and not lose yourself. It’s important to maintain a sense of self, a good ego concept,” she said. “Know who you are. Work hard for the things that you want. Be able to provide for your family and also be present for yourself. You can do both in a ratio that feels good for you.”

Cindy Creamer

Cindy Creamer Realtor, Dunes real Estate, HILTON HEAD ISLAND & BLUFFTON: (843) 298-2356, cindy@cindycreamer.com, cindycreamer.com

Describe your business in one sentence.

I help people through one of life’s biggest transitions, whether they’re buying or selling a home, with a steady hand, a clear plan, and as stress-free as possible. With nearly two decades of experience and a heart for advocacy, I’m here to guide, support, and speak up not just for my clients, but for the future of homeownership in our community.

What do you wish you had known BEFORE starting a business?

That success isn’t a finish line, it’s a rhythm. You don’t arrive once and for all; you find your stride, and you learn how to work with the market, your mindset, and your values.

How do you juggle everything as a woman? Give us one tip that has worked for you.

My calendar is my lifeline. I block time for everything that matters – family, clients, creative work, even quiet thinking space. That simple habit gives me the freedom to show up fully wherever I am.

When not working, how do you like to spend your free time?

You’ll find me with my family out on the water, around a table filled with great food and even better conversation, or chasing after my grandsons (the best kind of joy and chaos!).

Did you have a mentor in business? What is one thing they taught you that was invaluable?

I did, and they taught me the kind of listening that changes everything. It’s not just about hearing words, it’s about tuning into what’s underneath them. That one skill has shaped every relationship in my business.

Give a shout-out to another women-owned local business you admire and support.

There’s something magical about walking into a place where you’re not just seen, but you’re celebrated. Kim and Roxanne and all the ladies of Shop boutique have created that kind of magic! Whether it’s a big event or just a day you need a little boost, they know how to help you find the outfit that makes you feel like your best self. They don’t just sell clothes, they style confidence, grace, and joy into every look. I’m so grateful for the way they lift me up and every woman who walks through their door. Here’s to women supporting women – and looking fabulous while doing it.

What challenges are you currently seeing in your line of work and how do you overcome them?

In a market where uncertainty is the norm, people are looking for someone who can help them feel steady and informed. I always bring up-to-date information, strategy, and real talk, so my clients have a clear understanding. They feel empowered, and ready to move forward with confidence.

If you wrote a book about your business, what would the title be?

Keys, Confidence & Connection: How Real Estate Became My Calling – because that is what it’s about for me. Not just homes, but heart.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now?

Early on, success looked like numbers and milestones, closings, awards, volume. These days, it looks like alignment: Doing work I love with people I enjoy working with and living a life that feels both full and meaningful. Staying present for the moments that matter, and using my voice to advocate for homebuyers, sellers, and Realtors at a local, state, and national level. Building relationships, mentoring future leaders, and shaping the future of our industry – that’s the kind of impact that lasts far beyond a single transaction.

Tatiana Ramirez

Ivonel Art, HILTON HEAD ISLAND: 114 Marsh Point   ·   (843) 415-4535, ivonelballoonart.com

What Tatiana Ramirez does is so much more than just putting balloons together. It’s more than just air and latex. In her capable hands, each balloon serves as the stroke of a brush, harmoniously arranging themselves into freestanding works of art that have the capacity to uplift and astonish. 

“I love making people happy, just making their day,” said Ramirez. “I want to create emotions in people. Even if it’s for something like a corporate event, I want them to remember the event because of that display.”

And like an artist dabbling in different genres, her works take on an array of inspiring forms. Soaring arches, freestanding frescos of balloon animals, towering floral designs, mosaics, sculptures and so much more. Adding gorgeous detail to each piece are the intricate works she creates through the art of ballon twisting, coaxing her medium into gorgeously complex shapes. Like the flamingo and palm tree display you can find currently at the Hilton Head Library, which was crafted for a client’s family celebration, and then donated (as are many of her designs when completed). But her works of art have made their way into places all over the Lowcountry.

“I’ve done a few for the Seahawk Theater company themed around their shows – The Little Mermaid, Mamma Mia, Alice Vs. Wonderland… I just need a theme,” she said. “And then I get in with the balloon twisting and details to make everything really stand out.”

Art is in the eye of the beholder. And anyone who sees Ramirez’s colorful masterpiece seems to share the same sense of joy. “I have a 6 year old daughter and she was asking me, ‘What do you like to do besides making people happy?’ I thought that was so sweet because that’s how she sees me.”

See amazing examples of Titiana’s work by following her on Instagram @ivonelart.

Tracy Moss

The Haven Boutique BLUFFTON: 6 State of Mind Street, @ thehavenboutiquebluffton, (843) 707-9198

For six years, Tracy Moss has been setting the trend for Lowcountry style at her boutique, The Haven. Like the community that surrounds the shop, her aesthetic is one of laid-back beauty, a blend of denim and linen across lines that are as ready for a day on the boat as they are a night on the town.

“I just want it to be the approachable boutique. I hate when I walk into a store and can’t afford anything,” Moss said. “I’ve always wanted this to be the place where you can find that perfect outfit no matter who you are. I feel like I’ve done my job when I can sell to a young lady, her mom, and her grandma.”

Hers is a collection meticulously cultivated from quarterly trips to market at Atlanta, regular side trips to whichever market is catching her eye, and deep relationships she’s built with vendors.

“When I go to market, I’ll just see something and get really excited. I know it when I see it,” she said. “I want to offer something that no one else has.”

This constant excitement for the next great look, mixed with the steady patronage of local and tourist regulars, means there’s always something new at The Haven.

“I have someone who does my window displays on a weekly basis, but I’m always moving things around to make it look fresh,” said Moss. “Every day I try and find some new way to approach the boutique.”

That fresh, vibrant approach has created a place where your new style is always waiting for you.

Kelly Ruhlin & Kim McElman

Harbour & Home Real Estate Where Visionary Women Are Redefining the  Luxury Real Estate Landscape, HILTON HEAD ISLAND: 2 Greenwood Drive, C2   ·   (843) 800-2932, HarbourHHI.com

As leading agents at Harbour & Home Real Estate, two powerhouse women, Kim McElman and Kelly Ruhlin, are charting a different course at this boutique firm headquartered on Hilton Head Island. They are proving that independence, innovation, and elevated service are the standards in luxury real estate.

At the helm of this transformation is Maureen Richards, Marketing Director, who brings decades of experience and a sharp understanding of branding and luxury positioning.

Harbour & Home Real Estate was born from the belief that agents don’t need a corporate label to lead in today’s market;  they do need strong leadership, targeted marketing, white-glove support, and a brand that truly resonates with their clientele. With a curated approach and a deep understanding of the Lowcountry lifestyle, this firm is attracting discerning buyers and sellers from across the country and empowering top agents to build their own brand identities under a trusted umbrella.

“Everything we do is intentional,” Richards said. “From our luxury aesthetic and marketing tools to the way we connect with relocation clients, second-home buyers, and investors, it’s all designed to deliver results at the highest level.”

Both McElman and Ruhlin exemplify what Harbour & Home stands for: savvy, service-driven professionals who believe in high standards. They have cultivated loyal followings by focusing on what matters most: authentic connections, local market intelligence, and delivering a seamless client experience.

“To give my clients the highest level of service and support, I need to be in a place where the focus is truly on them,” McElman said. “At Harbour & Home Real Estate, there’s a refreshing spirit of collaboration and a culture where everyone, from clients, agents, and staff, has a voice. That kind of environment creates an energy that’s not only professional, but genuinely uplifting and successful for all involved.”

“By stepping away from a franchise, we now have the freedom to focus our energy and resources where they matter most, directly on our clients,” Ruhlin said. “We’re making intentional decisions about how and where to invest, ensuring every dollar supports our local market and enhances the service we provide. It’s all about delivering a higher level of care and expertise, with purpose.” 

As the Lowcountry continues to evolve and attract buyers seeking both luxury and lifestyle, Harbour & Home Real Estate is right where it belongs … leading the way.

Chef Lynn Michelle

Rose Colored Glasses, HILTON HEAD ISLAND,  cheflynnmichelle.com   ·   (843) 422-5480,  letseat@cheflynnmichelle.com

Describe your business in one sentence.  

For the love of people, cooking, music, and passions are Team Chef Lynn Michelle.

When not working, how do you like to spend your free time? 

I’m enjoying my single life and rediscovering life again. 

If you wrote a book about your business, what would the title be? 

Don’t Burn The Biscuits!

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

At the beginning, my Nanny’s advice was that if I had five extra dollars to spend on whatever I wanted after all of my bills were paid, that was success. Now? After all of my bills are paid, I’m lucky to have $5 to save. 

Nikki Petitt

Seaglass Windowscapes, BLUFFTON: 70 Pennington Drive, #4   ·   (843) 949-8444 seaglasswindowscapes.com

For years, Nikki Petitt had worked alongside her husband Morgan, as the two of them built Savannah Blinds into the Coastal Empire’s top source for window treatments, awnings and storm protection.  But when they decided to bring their empire across the Savannah River into the Lowcountry, Nikki decided it was time for her to branch out and build something on her own.  “I’ve always believed in standing by your husband, but not behind him,” she said with a laugh. 

With the full support of her husband, she opened Seaglass Windowscapes. The name is an echo of what makes this new venture her own. Just as no two pieces of Seaglass are alike, no two offerings are the same.  Built around the same business model of offering high-quality window treatments, awnings, storm protection, and more, Seaglass Windowscapes customizes each design to create something unique for every project.

Inside, outside, and above each window, they offer endless possibilities for giving your home its own distinctive style.  The name is a reflection of the marvelous customization that Seaglass can offer, but the business itself represents Nikki making her unique mark on the industry. “It was a proud moment when the new store opened,” she said.  “You always want something you can call your own.”

Jillian Atkinson & Jordan Brimacomb

Moonlit Lullaby and Wildflower Girls BLUFFTON: 54 Bridge Street, Unit 102, (843) 707-4343

Boutique style, bold spirit, and a community that grows with your girl.

From the very beginning, Wildflower Girls has been more than a boutique. It has been a space where girls can express themselves, explore their style, and feel seen. We opened our doors with one mission: To give our daughters (and yours!) a shopping experience as bold, bright, and beautiful as they are. And wow, what an incredible year it’s been!

It was a natural progression for Jillian Atkinson, owner of Moonlit Lullaby, a long-loved boutique filled with adorable clothing, toys, and gifts for babies and toddlers. “I’ve had Moonlit Lullaby for seven years, and our core customers were aging out of it,” Atkinson said. “I have seen some of these girls grow from newborn to now and the fact that I still get to share this next chapter with them is absolutely amazing.”

So, Wildflower Girls was born – to give those same girls a place that grows with them.

Atkinson and Jordan Brimacomb, co-founders of Wildflower Girls, saw a gap in the local shopping scene. There were endless options for adults, and adorable finds for toddlers (hello, Moonlit Lullaby!), but nothing for that in-between stage. “Our daughters are firecrackers with their own style,” said Brimacomb. “They needed a place that reflected that.”

Wildflower Girls filled that space, with curated fashion, fun finds, and unforgettable experiences designed just for tweens.

In the store, shoppers will find stylish apparel for sizes 6-18, a beauty bar filled with all your tween must-haves, a hands-on charm bar, and a fun patch station to customize hats, bags and more. On top of all that, there is is plenty of Taylor Swift merch (yes, she’s here in spirit!).

All of it is designed to give tweens the experience of a lifetime.

Atkinson and Brimacomb created Wildflower Girls with more than shopping in mind. Their goal? To build a space where connection flourishes. From flower workshops to pop-ups with local businesses, their events have become meaningful moments where friendships form and confidence blooms. “These girls are finding community,” Atkinson said. “And that’s something we’re so proud to be a part of.”

Atkinson and Brimacomb invite the community to celebrate with them August 23 for their First Birthday Bash. It promises to be their biggest celebration yet, with birthday fun, special surprises, and the launch of their very own Wildflower Girls apparel line.

“Whether your girl has shopped with us before or it’s her first visit, she’s always welcome in the Wildflower family,” Brimacomb said. “We hope to see you all soon!”

Ashley Douglas

Paws on Learning, HILTON HEAD ISLAND: 4 Hunter Road, (603) 540-2614, pawsonlearning.com

Since opening Paws on Learning, Ashley Douglas has done far more than just help pet owners interact better with their canine companions. She has built an entire community of dog lovers, with herself at the center of a network of support that stretches across all of her clients. Together, these owners are lending their assistance to one another, leaning on the community to help improve the relationships between human and dog.

In the coming year, Douglas is looking to take that community she’s built and add new opportunities for animal lovers to join in. 

“Along with the daycare for trained dogs, Fetch Some Fun Fridays, and our Pre-K College Obedience programs, I’ve been opening up our group classes at Jarvis Creek Park to the public,” Douglas said. “So, if you have a mostly behaved dog and haven’t been out to our facility, you can get a feel for what we do.”

Those classes at Jarvis Creek Park are donation-based, with proceeds split between instructors and a rotating list of dog-centered nonprofit organizations. It’s a dedication to community that Douglas looks to build on in the coming year.

“I’m hoping to attend This Able Veteran in October; it’s a school where I will learn service dog training specifically for veterans with PTSD,” she said. “I’ve fielded a lot of inquiries about service dog training for veterans and feel there’s a need for educated trainers in our area to help retired veterans.”

Douglas will also add doggy summer camp to Paws on Learning’s offerings, giving visitors a place to keep their furry friend for the day while they’re at the beach or on the course. “I’m always trying to provide opportunities for current and future clients such as events, workshops, and specialized classes to keep everyone current in best training practices.”

Dr. Ravina Balchandani

Heart Associate of Hilton Head, LLC HILTON HEAD ISLAND: 35 Hospital Center Commons, Suite 101 BLUFFTON: 14 Westbury Park, Suite 103, (843) 682-4673 (HOPE), heartassociateofhiltonhead.com

Describe your business in one sentence.  

I have a cardiology practice where I support my patients in getting better, and staying better, through care that is personalized, precise, and grounded in long-term wellbeing.

How do you juggle everything as a woman? Give us one tip that has worked for you. 

Women are expected to hold it all, but nobody tells you that it takes a village. The only way I have been able to overcome everything and do all that I do is because of my village – my family. From my father pushing me to be a doctor, to my parents coming all the way from India to help raise my daughter while I was doing my residency, to my daughter and husband helping me, not only around the house but in their own ways in the practice, I could not do this without all of the incredible support and backing of each of them. When you walk into Heart Associate of Hilton Head you may see me, but this business was built by family support.

Give a shout-out to another women-owned local business you admire and support. 

Island Financial! Tammy Novak, the owner of the company, has been beside me helping my business grow since the beginning and is so deeply dedicated to what she does.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now?

At the beginning of starting my business, success was just getting the basics down, and the business off the ground. It was me and two other women and we just had to take everything step by step to keep moving forward. Sure, there were big plans and hopes for the practice, but some days it took everything just to take the next step. That was success, and to be honest it’s not far off from my definition of success today – even in the moments when work can be overwhelming and stressful, I just remind myself that all I need to do is take the next right step, and I will have succeeded.

Danielle Young

HHI Builders, HILTON HEAD ISLAND: 1 Mathews Dr Suite 103   ·   (843) 715-8060 hhi-builders.com

Since co-founding HHI Builders in 2018 with her husband, Steve, Danielle Young has helped shape the company into one of Hilton Head Island’s premier design/build remodeling firms. What began as a side project – renovating and furnishing a few investment properties – quickly grew into a thriving business when others took notice of their craftsmanship.

“People saw the detail in our early properties and started asking if we’d take on their homes,” Young said. “One referral led to another, and before we knew it, we were back in residential remodeling – where Steve started years ago.”

Drawing on his deep experience in both residential and commercial construction and her knack for operations and client engagement, HHI Builders built its reputation around integrity, precision, and process. Their growth has been rooted in clear communication and a thoughtful design/build approach: an early-planning methodology that allows clients to avoid costly surprises and enjoy a smoother, more predictable project from start to finish.

“We’ve even made a promise with our No Change Order Guarantee,” Young said. “If clients follow our process, they don’t get hit with unexpected costs. That peace of mind is everything.”

While Steve laid the foundation, Danielle keeps the business running day to day. Whether she’s guiding clients through design meetings, managing internal teams, or attending walk-throughs, her fingerprints are on every phase of the process.

“I’m not always the good cop,” she laughed. “But I make sure our team has what they need and our clients feel confident every step of the way.”

Colleagues describe Young as the glue that holds everything together – equal parts leader, mentor, and motivator. “Some days I feel like the mother hen; other days it’s like I have a lot of little brothers,” she joked. “We’re a family. We spend more time with our team than anyone else, and it matters to me that they love what they do.”

Young believes the secret to success isn’t doing everything yourself; it’s hiring people who are smarter than you. “We’ve built our team intentionally,” she said. “Everyone brings something to the table, and that’s how we keep getting better.”

That philosophy has fueled the firm’s growth, including an expansion to a new headquarters planned for early 2026. But for Young, it’s not just about building beautiful spaces – it’s about building community.

A Hilton Head Island native, she is committed to giving back to her community. “We’ve partnered with organizations like Deep Well to help families who are struggling,” she said. “I grew up here, and I want to make sure we’re helping our neighbors, not just remodeling homes.”

From polished renovations to community outreach, Young remains the driving force behind HHI Builders – blending professionalism, purpose, and people-first leadership into everything the company builds.

Kandace Cunningham, Kim Crouch, Maggie Washo, Morgan O’Banion – Ambler and Catherine Davies

The Ladies of CH2/CB2 Magazine

ince September of 2006, the women of CH2 have been delivering light-hearted, community-focused content to Lowcountry residents. While occasionally the staff includes a guy or two, the team has primarily been women, right from the start. Behind the scenes, you’ll find the owner, Bonnie Lowrey, who has been a champion of women in the workplace for decades in a multitude of her businesses. The CFO, Mame Bowser, takes care of the most important part — things you don’t see that are key to a successful business venture.

 At the helm is Maggie Washo, content-creating maniac, staff photographer, and social media maestro. She moved here in 1992 and (to quote local podcaster Heather Rath), is a “rabid” supporter of all things Hilton Head Island and Bluffton. As a former New Yorker, she literally cannot slow down and thinks August in the South is akin to living in Hell. It’s OK though, because pumpkin spice season is right around the corner. When not producing pages for CH2/CB2 or videos for social, Washo can be found loving on a variety of poodle-doodles, Berners and the like, or escaping to Disney World with her mouse ears.

 Kim Crouch joined the team in 2012 and has been a superhero of sales ever since. Crouch grew up on Hilton Head Island, and we challenge you to name a person she hasn’t met or isn’t friends with. Her duties include making connections with clients and organizing as many social events as one can manage within a week. If you run into Crouch during the summer months, you’ll probably see her with her mini-me,  Palmer, who is an excellent assistant on CH2 photoshoots. When fall arrives, she’ll be enjoying USC football games with her son Jackson, who attends college there. 

 Catherine Davies is quietly behind the scenes making our layouts pop with creativity and intention. Davies has been part of the “cut and paste crew” since joining the magazine in 2009. Occasionally she can be coaxed in front of the camera and has appeared in multiple ad campaigns for Palmettoes and fashion spreads. Her quirky sense of humor and general good nature has earned her the nickname of “Sunny,” and, when not working in an Adobe Suite app, she can be found training for some ridiculous race. Her current goal is her fifth 100 mile buckle – so get out the way!

Morgan O’Banion-Ambler was part of the team when the magazine started almost 20 years ago. After a brief hiatus, O’Banion – Ambler returned to be a CH2 girl in 2020. A bright, bubbly personality, she excels at making new friends and taking care of her clients. When not selling ads, O’Banion-Ambler can be found running on the Cross Island Parkway, or driving her daughter Harper to travel volleyball and Rising Tide Tournaments. 

Kandace Cunningham is the other former New Yorker on the team — a transplant who found her way south and decided to stay a spell. In 2013, when CH2 held its first Bachelorette of the Year contest, Cunningham was nominated. While she didn’t win the title, she did win a career and has been with the team as a caring client rep for over 12 years now. She recently added the role of CH2 stylist to her resume, and when not working you can find her hanging out with her hubby, Ross,  and canine kiddos, Rebel and Dakota, while golf-carting around Bluffton. She’s a social animal and can often be found supporting new local companies,  and attending business events after hours.

Although not everyone is pictured here, we cannot leave out the women who contribute to this magazine on a monthly basis. Lynne Hummell makes sure our i’s are dotted and our t’s are crossed; we are so grateful for her attention to detail when editing the pieces and parts along the way. She is also one hell of a writer when she has time.

We also want to give a shout-out to our regular contributors Cheryl Ricer, Courtney Hampson, Heather Quinn and Sheila Tucker. Every one of these ladies helps us to produce a magazine of which we are extremely proud.

www.ch2cb2magazine.com

Carolyn Baltz

Amigos Cafe Y Cantina, HILTON HEAD ISLAND: 70 Pope Avenue, Unit I, (843) 785-8226, amigoscafehhi.com

How do you juggle everything as a woman? Give us one tip that has worked for you. 

Juggling is so important when running a restaurant, but being strong and independent are the skills that I think have helped make each of my days successful. It hasn’t always been easy but knowing when to ask for help is something that I have gotten good at doing. A tip for other businesswomen would be to surround yourself with people that care and work hard. I love what I do and getting to work with my amazing co-workers and sharing our food with loyal customers makes me happy.

When not working, how do you like to spend your free time? 

When not working, I enjoy spending time in my new home with my dogs. I also love to travel with my friends and family.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

Pierce Lowery was my mentor. I worked for him, and then he helped and advised me when I opened my first restaurant, Market Street Café. Pierce was a wonderful man, and I will forever be grateful for his guidance and support. 

Give a shout-out to another women-owned local business you admire and support. 

Shout out to my good friends Lauren Jordan and Tracy Wilson, who own Cactus Street Cantina in Main Street Village.

Carrie Conway

Coastal Gymnastics HILTON HEAD ISLAND: 84D Beach City Rd.  BLUFFTON: 4371 Bluffton Pkwy Ste. 105. coastalgymnasticscenter.com. (843) 836-2411

For eight years, Carrie Conway has been slowly but surely building something truly special at Coastal Gymnastics. Perhaps the most important thing she’s built is a tight-knit community of young kids who have grown up in her classes, first toddling their way through the basics then, over the years, shining their light on the stage. 

But along with that community, she’s built a pair of gymnastic schools par excellence, with students regularly taking home accolades in state and regional competitions.

“We’ll be open eight years in August, and I really feel like we’ve hit our stride recently,”  Conway said. “It takes a long time to really develop a winning program. Some of these kids winning state championships have been with us since they were 4 years old. Now they’re developed, and I feel like a lot of credit goes to the best coaching staff in the area.”

Those coaches have led their students to glory, with their Level 6 team finishing third in the state this past season, and nine students qualifying for regionals between the Hilton Head Island and Bluffton schools. And they’re just getting started. As Coastal Gymnastics continues to grow, the success of these students will help drive the next generation of champions.

“Our first six years were really focused on creating a strong recreational program for the kids who just want to try it out and see if gymnastics is for them,” Conway said. “But now these kids are seeing what the bigger kids are doing, and it’s inspiring them.”

This tight-knit community that Coastal Gymnastics has created isn’t just about kids enjoying gymnastics. It’s about young competitors lifting up the students below them, pushing everyone toward greatness.

Franny Gerthoffer

Hilton Head Humane Association, HILTON HEAD ISLAND: 10 Humane Way, (843) 681-8686, hhhumane.org

It’s hard to put into words exactly how much the Hilton Head Humane Association has done for our community – not just its animals, but its people. They have opened their doors to some of the Lowcountry’s most adorable, adoptable animals, giving them love, care, and shelter while they wait for their forever home. They also have helped ease the financial burden for their owners, shouldering the costs of medical bills, specialty foods, and other needs so no one has to give up a furry family member just because they’ve fallen on hard times. They have provided no-cost spaying and neutering for countless animals. And they have served as matchmaker for countless pet owners and the furry friends they meet through the organization.

At the center of this unstoppable force for good, you’ll find Franny Gerthoffer. As the long-time executive director for Hilton Head Humane, she has served as a champion for animals of all kinds and steered the organization through tremendous growth. Yet in true humility, Gerthoffer is quick to deflect praise, pointing instead to her team, the volunteers, and the community who make the mission possible. 

“I can’t tell you how many times I’ve called various veterinary offices, trainers, groomers, local businesses, and boarding facilities for help, and they never say ‘no.’ I’ve spent 20 plus years building those relationships, and I’m almost more of a go-between where this organization can utilize those connections and help other people,” she said. 

The relationships she has built have created an iron-clad support structure around Hilton Head Humane. But once again, Gerthoffer sees the good work of others as the true driving force of the organization.

“My team here works harder than people who make four times what they make. They don’t have a clock or a calendar because animal care is 24/7. I can’t say enough about how much I appreciate them,” Gerthoffer said. “They come in early, and they leave late, because they just want to make sure the animals are well taken care of. That same spirit of selflessness extends to HHHA volunteers, who serve across the organization – from the shelter to The Litter Box Thrift Store, Litter Box eBay, and the Spay/Neuter Clinic. Their dedication forms the backbone of HHHA’s success.

Always deferring credit, Gerthoffer knows full well those employees and volunteers don’t do it for her. “These guys love the animals. And the animals love them back. If you could see this place in the morning, how the animals react to everyone coming in, it’s joyful,” she said. 

As she reflects on her years of service, Gerthoffer’s gratitude is palpable. “I’m so grateful for them and I don’t think I tell them enough. Without the people who support us, and the community support we get, we could never do this.”  

Dr. Theresa Roman

Balanced Wellness – Clinical Psychologist RIDGELAND: 3297 Argent Blvd. Suite 102.   balanced-wellness.org.   (843)-212-6651

Describe your business in one sentence. 

Balanced Wellness is a women-centered therapy practice providing compassionate mental health support for every season of a woman’s life, with specialized care in maternal mental health, fertility and postpartum care, and relationships.

How do you juggle everything as a woman? Give us one tip that has worked for you. 

Honestly, I’ve learned that I can’t do it all at once – and that’s OK. One thing that has really helped me is giving myself permission to ask for help and not feeling guilty about it. Whether it’s leaning on my partner, delegating at work, or letting go of perfection at home, embracing support has made all the difference.

Give a shout-out to another women-owned local business you admire and support. 

I would like to give a shout out to Jes Petit of Mama Life Oils and Wellness, an inspiring woman-owned business that not only promotes natural wellness but also uplifts and encourages fellow entrepreneurs with genuine support and heart.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

In the beginning, I defined success by how busy I was – full schedules, a packed calendar, and hitting external milestones. Now, success looks very different. It’s about alignment, impact, and sustainability – creating a business that supports my well-being, allows me to serve with purpose, and leaves space for the people and moments that matter most.

Rachel Loomis

Beaufort Belle BLUFFTON: 1254 Fording Island Road, Suite 284, Tanger Outlet 1 HHI, (843) 706-2355, Tanger.com  BEAUFORT: 809 Bay Street, (843) 379-2355, beaufortbelle.com

What do you wish you had known BEFORE starting a business?  

I wish I would have known to not listen to the naysayers, including some people I’m close to. They can get in your head a bit and cause some doubt. Although they typically mean well, I don’t think most people can envision a concept and its great potential. I think that is scary for a lot of people who don’t have the risk tolerance necessary to dream big and go for it!

How do you juggle everything as a woman? Give us one tip that has worked for you. 

I literally “work” seven days a week. Not all day, every day, but I touch my business every single day. I’m a mama of six and and Mimi to seven already, so I have a very full life. The trick is that I don’t even try to strike a balance. I learned not to do that a long time ago – it’s impossible. I know to accomplish my goals, I have to super dig in at certain times during the year to make everything happen for my family and my business. It’s true that if you really love what you do, you’ll never work a day in your life.

Give a shout-out to another women-owned local business you admire and support. 

I so admire Nan Sutton of Lulu Burgess in Beaufort. She is celebrating her 25th year in business, which is so admirable. Her shop is so unique, quirky, and incredibly fun to shop and support!

If you wrote a book about your business, what would the title be?  

Ahh, I’d totally love to write a book about my business: Business Is Like Hosting A Cocktail Party. Cheerio!

Meredith Taylor

Gifted Hilton Head HILTON HEAD ISLAND: Village at Wexford, Ste J2   ·   1000 William Hilton Pkwy (843) 842-8787  @giftedhh   ·    GiftedHiltonHead

Describe your business in one sentence. 

Gifted is an award-winning gift shop with a curated assortment of quality gifts for any occasion, at outstanding price points. 

What do you wish you had known BEFORE starting a business? 

Luckily, I had been a buyer for a corporate chain before owning Gifted, so I knew the ins and out of retail. And, luckily, I have a passion for the gift industry … it makes people happy. That’s a good thing, as running a store is all encompassing. It’s pretty much a 24/7 job. 

When not working, how do you like to spend your free time? 

I have a lot of interests – cooking, gardening (I have a 45-year-old hibiscus plant that was my first plant at my first apartment, and it’s still going strong), volunteering. My favorite things though are my dogs – they truly are my fur babies. 

What specific challenges are you currently seeing in your line of work, and how do you overcome them? 

Right now, the gift industry is in flux. So much is imported, and the supply chain is a bit mixed up. Several of my favorite vendors have just gone out of business. I’m trying to project needs and buy enough inventory to last through the holiday season, but that’s the thing about retail – things are always changing. Flexibility and quick decision-making are key. 

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

One of the proudest moments in my retail career was when Gifted was voted Favorite New Business on the island. We opened in July and the voting was in September, so after only two months we were selected. Then, winning Favorite Gift Store every year after that was just amazing. Now, though, I am really trying to give back. I feel so blessed with a wonderful business, great customers, and a super staff that I really want to try to make a difference. I’ve always supported local charities, but have recently started doing Give Back Days, where I donate 100% of my total sales (not profit, total sales) for a day. In two events, I was able to donate more than $19,000 to Samaritan’s Purse for Hurricane Helene Relief, and to Palmetto Animal League for Emergency Puppy Relief. That’s really my focus now.

Are there any charitable organizations in our area that you enjoy supporting? 

There are so many great charities here in the Lowcountry. That’s one thing I love about living here – everyone is so involved in trying to help. Through my involvement with Wine Down Wednesday here in the Village, we’ve been able to support Meals on Wheels, Second Helpings, Pockets Full of Sunshine, and Sea Turtle Patrol, to name a few. But my biggest passion is with animal rescue. We’ll have Mutts & Margs in October benefiting Hilton Head Humane, I just did a Give Back Day for PAL, and I am an active volunteer at Colleton County’s shelter. It’s a rural shelter often overlooked, but they are such caring people and have so many great dogs. I’ll have another Give Back Day in September also.

Alyssa Graves and Holly Blocker

COAST Brokered by eXp Realty, HILTON HEAD ISLAND & BLUFFTON: Blue Palm Home Staging, Alyssa Graves: (843) 368-0845  ·  Email: alyssaroglowcountry@gmail.com, Holly Blocker: (843) 227-7142  ·  Email: holly.coasthhi@gmail.com

When it comes to buying, selling, and staging in the Lowcountry, Alyssa Graves and Holly Blocker are your ultimate one-stop shop.

As agents with COAST Brokered by eXp Realty, the duo offers a full-service experience that blends local expertise, professional staging, and real estate strategy – all under one roof.

Graves, a proud Lowcountry native, brings deep roots and unmatched insight into Hilton Head, Bluffton, and the surrounding areas. Her clients count on her to not only find the perfect home, but to guide them into the lifestyle they’ve been dreaming of.

Blocker, long recognized for her sought-after eye for design and the success of Blue Palm Home Staging, has expanded her business to include real estate. Now, her clients benefit from her talent in both preparing homes for market and navigating the sale from start to finish. It’s more than staging — it’s strategy, marketing, and negotiation all rolled into one service.

Together, they streamline the process from start to finish. Listing your home? Blocker will stage it to stand out, and both will market and negotiate with precision. Buying? Graves and Blocker will help you find “the one” and envision its full potential.

With hustle, heart, and an eye for design, this powerhouse team is redefining what it means to work with real estate professionals. Their clients don’t have to juggle multiple vendors, because when you hire Graves and Blocker, everything you need is in one place.

Regina Banis

Attorney at Law, BLUFFTON: 181 Bluffton Road, Suite F-202, (843) 757-5500, reginabanis.com

Having practiced law since 1994, Regina Banis is all the things you would expect in a seasoned attorney: experienced, knowledgeable, and painstakingly thorough. She’s also so many of the things that you might not expect in a seasoned attorney, although maybe you should: compassionate, caring, and unmistakably human.

“I run my office like it’s an extension of my home. I’m a hugger and a comforter. My shoes will be off,” Banis said. “And if you cry, you’re definitely getting a hug.”

That’s obviously not the goal, but when you’re dealing with particularly thorny legal issues, particularly in a family law case, crying can happen. More than a simple legal exchange, this is a client’s life on the line and that’s something Banis never loses sight of.

“I’m the oldest of five kids, and there is 19 years between me and the youngest, so I grew up taking care of everybody,” she said. “I’m dealing with people who are under stress, so it’s important to give them grace. I’ve told my clients for 25 years, ‘Don’t worry until I tell you it’s time to worry. Until then, live your life.”

Hers is a uniquely human approach to the law – one built on decades of legal expertise, but crafted with the utmost empathy for what clients are going through. 

“I do my best to alleviate as much of the stress from the situation as possible,” she said. 

Whether that is the unpredictability of a real estate closing or the personal stakes of a family law case, she’s there to provide every sort of support she can. Including, if need be, a good hug.

Heather Venrick

SouthState Investment Services HILTON HEAD ISLAND: 100 Exchange Street, Suite 100, (843) 342-9690, southstatebank.com

Heather Venrick, senior vice president and financial consultant at SouthState Investment Services, sees her duties to her clients as far more than just the obligations of professionalism. They are the result of value instilled in from an early age.

“I tell my clients frequently that being the daughter of two bankers, I understand and appreciate how hard-earned their money is. They’re creating a legacy. I’m just a tool to get them from point A to point B,” she said.

As a financial fiduciary, she has elevated the art of customer care when it comes to doing whatever it takes for her clients. And her clients have responded with unheard of loyalty, with three generations of several families all depending on her guidance. As a member of SouthState’s local team, celebrating 22 years there this past April, she is given the tools she needs to make that happen.

“I fully believe in the core values of SouthState. From leadership on down, the message is the same: The client comes first. Everything else works out from there,” she said. “And there’s a huge support structure, whether it’s our in-house compliance officer or another advisor elsewhere in the company we can reach out to. It’s a huge amount of support that we complement with truly local service.”

True to her ethics, this Leadership Hilton Head Island-Bluffton graduate takes the same care of her community as she does her clients. She previously served on the board for Zonta and the Clara Barton committee of the American Red Cross, and constantly gives her support to organizations like Literacy Volunteers of the Lowcountry.

“I believe in giving back to the community,” she said. “This is where I work and where I met the love of my life, Scott. For someone who was married to my career, he came along and surprised me.”

Amanda Ellis & Jessica Lowther

Beautique Medical Aesthetics BLUFFTON: 25 Minetta Lane, No. 106, (843) 227-5501, thebeautiquebluffton.com

If there’s one thing that the health and beauty experts at Beautique Medical Aesthetics have proven since opening their doors, it’s that beauty is far more than skin deep. It’s a feeling that comes from deep within, a confidence that radiates through, highlighting every feature just perfectly. Because that beauty comes from within, it is different for everyone. 

“We are very customizable,” said co-owner and lead esthetician Amanda Ellis. “We’re literally just taking that person and making them a better version of themselves, not changing that person to look like someone else.”

To that end, their regimens of injectables, laser therapy, and skin care are precisely tailored to each person who steps through the door. It’s the sort of seasoned experience and technological know-how that you’d expect from a massive medical spa, delivered with the love of a staff that is as local as it gets. 

“Not only do we deliver quality results, but we also deliver on creating a welcoming atmosphere when you come in,” said co-owner, nurse practitioner and aesthetic injector Jessica Lowther. “We want safe and beautiful results, and we want our clients to feel comfortable while they achieve them.”

That has become even easier to accomplish with their move to a brand new facility in Washington Square. In the new space, they’ve added equipment like SkinPen microneedling;  new providers, including an RN injector, a new aesthetician, and a nurse practitioner;  and a greater amount of options for wellness and weight loss.

It’s a new era in Beautique’s history, and an even greater way to discover the beauty within.

Angie Hutchins

The Hutchins Team, Dunes Real Estate HILTON HEAD ISLAND: 6 Queens Folly Road, (843) 781-3550, toddandangiehomes@gmail.com, hutchinsteam.com

If there is one thing in this world that gets Angie Hutchins excited, one word that describes the energy she brings to her life in real estate, it’s “transformation.”

“I love transformation. I love working with clients to ready their homes for sale, or presenting them with ideas for the most thoughtful, forward-thinking homes for them,” Hutchins said. “It could be a new dress or a new life – I just like taking something and making it into something new.”

She speaks from experience. She’s gone through several such transitions, whether it’s facing her husband and partner Todd’s brain tumor diagnosis after six years without answers, to raising four sons, to discovering Todd suffered from mold toxicity in 2014, each has been a challenge. But each brought a new transformation. 

“In late May 2020, we found out that salt air is great for mold toxicity and healthier living. We scoured North Carolina, Florida, and South Carolina, but there’s nothing like Hilton Head Island,” she said. “We closed in August of that year. We’d been here many times to visit, and it’s completely unique.”

She jumped into her transformation headlong, immersing herself in the community. She volunteered on Pine Island looking for sea turtle nests and found the first nest in summer of 2022. She is currently co-chairing the legislative committee with the Hilton Head Area Realtors, and she has been honored with the Realtor Service Award the past two years.

Along the way, she stays busy on boards and is active in her church. She loves the Audubon Society, with a heart for photographing wading birds. 

“Nobody can believe we’ve only been here five years,” Hutchins said. “I just love learning things and connecting people.” And that means sharing her singular joy in the transformation Hilton Head Island offers with each and every one of her clients.

Kati Stein, Regional Director; Angie Chartier, Clinic Director – May River; Leah Woods, Regional Vice President

Benchmark Rehab Partners BEAUFORT   ·   (843) 990-4411, BLUFFTON   ·   (843) 815-2563, BLUFFTON – MAY RIVER   ·   (843) 806-2240, HARDEEVILLE – OKATIE   ·   (843) 208-2272, HILTON HEAD ISLAND – SEA PINES   ·   (843) 715-0345

Did you have a mentor in business? What is one thing they taught you that was invaluable?

This is easy: My mother. She took a huge risk in leaving her job as a golf pro to start her own commission consulting business. This was a huge risk, leaving something where she had more than 25 years of experience to leap into the unknown. She believed in this risk so much that she was willing to give up a steady income while caring for my brother and me. There were times where it did not seem like the right decision, but it turned out to be the best thing she could have done for our family! She taught me that in life and business, you have to take risks to get ahead. – Angie Chartier, Clinic Director May River

Give a shout out to another women-owned local business you admire and support.

Keri at Palmetto Running Company! Though this is co-owned with her father and her brother, Keri is one of those leaders who seems unstoppable. I have gotten to know Keri over the past couple of months and she displays a passion for her family, company, and community that not many people have. Being a woman, it is often hard to juggle all of these things, but Keri seems to have it down! – Angie Chartier

If you wrote a book about your business, what would the title be?

The Benchmarks to Reaching Your Physical Therapy Goals or The Journey to Physical Therapy Recovery: Benchmarks to Your Success. – Angie Chartier

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

When I started my physical therapy career, my definition of success was getting a patient to their finish line with less pain and improved function. As my experience grew, I learned that the true success of physical therapy is creating meaningful relationships with patients. As a physical therapist, I am often blessed with more time to connect with patients than other medical providers. We often see our patients three days a week for several weeks at a time; this amount of time leads to a strong connection. All of our patients come in with a physical injury, but many also have other psychosocial components impacting their symptoms and life. They often need a friendly face to talk to, while also working on their physical deficits. If we can make just one person’s day or life better, then I would call that a success! – Angie Chartier

When not working, how do you like to spend your free time?

In my free time, I love spending quality moments with my family, especially with our two boys. We enjoy heading to the beach, taking in the beauty of the Lowcountry, and creating lasting memories together. Whether it’s a family outing or just relaxing outdoors, it’s all about making the most of the time we have and cherishing those moments. – Kati Stein, Regional Director

How do you juggle everything as a woman? Give us one tip that has worked for you.

Quality over quantity with the time given to each aspect of life (work, spouse, children, friends, family, etc.). Being present in the moment and not worrying about things occurring outside of that. To be the best version of myself for home and work requires time for myself, which includes working out and quiet time. To be set up for success, I get these two things done first thing in the morning. – Leah Woods, Regional Vice President

Dayna Muggeo

COAST Brokered by eXp HILTON HEAD ISLAND, BLUFFTON & BEAUFORT: 65 Lawrence Street (843) 247-2091 dayna@daynamproperties.com

In 1984, Hilton Head Island had just incorporated. North Forest Beach was all sandy paths and cute bungalows, and you drove to Savannah for anything fancier than peanut butter. I was seven, moving into my first real house – with my own bedroom! – and rocking a Bronx accent that my new neighbors found wildly entertaining. (Fuhgeddaboudit!)

We’d left our big, loud Italian family and Sunday pasta at Nanny’s for sweet tea and salty air. My dad Frank (yep, from Frank’s Oasis – IYKYK!) had dreamed of the Lowcountry ever since boot camp on Parris Island in the ’50s. That dream led to bold real estate investments and my childhood of sandy toes, safety, and sunshine. 

I truly believe where you live shapes how you live, and it’s why I help my clients love both. I fell in love early – with homes. 

Watching Hilton Head and Bluffton grow, touring new builds in Sea Pines with my mom, and soaking up my dad’s market instincts lit a fire in me. 

Fast forward: I’m a toddler and teen mom (pray for me), a firefighter’s wife (again, pray), and a proud Realtor. Life is organized by color-coded calendars, powered by cold brew, and made possible with the support of my incredible team at COAST. 

I’ve staged homes with my own furniture, walked sellers’ dogs, and helped families relocate with toddlers, terriers, Pinterest board dreams, and ease. 

My job? To make your move feel less like a meltdown and more like a makeover. Because when you love where you live, you love how you live. And that’s everything!

Laura Leigh Miles

Premier Properties by Haig Point HILTON HEAD ISLAND: 10 Haig Point Court, (229) 886-3486, lauraleighmiles@gmail.com, lauraleighmiles.com

Of the many amazing places to call home across the Lowcountry, few seem to bring people together in a tight-knit sense of community like Daufuskie Island. On an island with no bridges, your neighbors become something more than just the people next door. They become close friends and family. 

In the 18 years that she’s called Daufuskie Island home, creating a home and raising children, Laura Leigh Miles has seen this firsthand. And in the five years since she began her real estate journey, she’s embraced her role as the island’s de facto welcoming committee.

“It’s a unique place to live and buy into, and the experiences I’ve had here let me help people understand what life is like here,” Miles said. “And helping people has become my favorite part of this. I didn’t realize how fulfilling that would be when I started.”

She happily shares this wealth of knowledge with new clients looking to buy, helping them get acclimated to Daufuskie’s singular culture, and to get immersed in the community they now call home. 

“Being on someone’s journey, you really get to know them,” she said. “Seeing them through that, and being a part of it, is something I really love.”

In just five years, she has established herself as one of Daufuskie’s premier real estate professionals. And she’s just getting started. 

“I was a stay-at-home mom for so long. My oldest daughter is starting college and my son is a rising senior in high school, so I’ll be able to focus so much more on my work,” Miles said. “I’m thrilled that the business I got back into has been such a great fit.”

Liz Morris

Carolina Jasmine HILTON HEAD ISLAND: 1521 Main Steet, (843) 681-3565, carolina-jasmine.com

Describe your business in one sentence.   

Carolina Jasmine is a curated destination for globally inspired, artisan-made home furnishings that reflect a refined aesthetic and a deeply personal approach to design. 

What do you wish you had known BEFORE starting a business?  

Slow mode is actually high speed. There’s pressure to scale quickly, but I’ve learned that slower, intentional growth rooted in values and quality creates a much stronger foundation for both brand and team. 

How do you juggle everything as a woman? Give us one tip that has worked for you.  

I’ve stopped trying to “do it all” and instead focus on doing the right things well. My tip: Protect your creative energy like it’s a resource – because it is. Boundaries, delegation, and quiet time are what keep me showing up fully. 

When not working, how do you like to spend your free time?  

My son is my North Star – no matter where I am being pulled, I gravitate towards him. We spend time at the beach, dance in the kitchen making pancakes, and snuggle up with blankets and pillows before bed. With him, I find inspiration in everyday beauty and quiet moments of connection.  

Did you have a mentor in business? What is one thing they taught you that was invaluable? 

Susannah of Hilton Head Coffee Roasters – her commitment to craft, community, and sustainability is inspiring. She has created something that’s both soulful and smart, and I’m always thrilled to hear of her growth and admire how she faces challenges as a thriving business owner and incredible mother. 

What specific challenges are you currently seeing in your line of work, and how do you overcome them? 

There’s a growing disconnect between fast design and meaningful design. In a world of trends and instant gratification, it’s a challenge to slow things down and encourage clients to invest in pieces with story and soul. We overcome this by educating through storytelling – highlighting the artisans behind the work and the emotion behind every space. 

If you wrote a book about your business, what would the title be? 

Rooted & Refined: Building a Brand That Feels Like Home 

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

At first, success looked like recognition – being seen, staying busy, attaining goals and benchmarks on schedule. Now, it’s about resonance, impact, and emotion. If our work makes someone feel more themselves in their space, that’s success. If my team feels supported and free to express their artistic abilities, my family feels loved and prioritized, and the business reflects our values, that’s everything.

Chris Spado

Shear Miracle Hair Salon HILTON HEAD ISLAND: 6 Bow Cir., Suite A-4, (843) 785-4333, shearmiraclehhi.wordpress.com

Describe a typical day in your life. 

A typical day in our salon would involve caring for clients. We have many regular clients, and there are always new clients who are moving to this area. Our goal is to make our salon a friendly environment.

What drives you/makes you excited to start the day? 

What really excites us about this job is that it’s new and different every day. I have been a hairdresser for over 47 years, and it’s never boring. I love this job.

Tell us something you wish you had known when you started on your career path—a bit of advice for other women in business. 

My advice to any woman who would like to start their own business is to walk through your fears. Don’t be afraid to approach another successful woman and ask them how they did it.

Did you have a mentor—someone who really helped you along the path to entrepreneurship? 

My mentor was my father-in-law Joseph Spado Sr. He gave me wonderful advice on how to run and manage a business. He always said treat your employees with respect and give people a warm welcome when they enter your business. The one thing he said that makes me smile is, “Make sure your windows are always clean because first impressions matter.”

Give us three qualities a leader must have. 

To be a good leader, you must be determined, learn from your mistakes, and have an interest in others.

Guilty pleasure? 

When my workday is done, I love listening to audible books and gardening. These are my two favorite things. Someday, when I retire, I wish to visit many great gardens all over the world. I wish I could be an expert gardener.

Kathy Schroeder

Dunes Real Estate HILTON HEAD ISLAND: 6 Queens Folly Road, (843) 290-0380

What does Kathy Schroder bring to her clients? Four decades of heart, hustle, and Hilton Head Island wisdom. When she first arrived on the island in 1977, real estate wasn’t just a career for her – it was a calling wrapped in curiosity. With a counseling degree in hand and encouragement from a graduate school professor, she came to study the vision of Charles Fraser and found her future in helping people navigate life through property.

“Real estate is personal. Like counseling, it’s about asking the right questions, helping people imagine the life they want, and then walking them toward it,” Schroder said.

That philosophy has guided her through decades of market shifts, neighborhood transformations, and personal milestones with clients. She has served as president of Hilton Head Area Realtors, championed education for her peers, and stayed on the leading edge – even when she could have coasted.

“Technically, I don’t have to take continuing education anymore,” Schroder said, “But I choose to. You have to keep growing. Clients deserve someone who’s current, not just experienced.”

From braving the cold to send clients rare photos of their snow-covered homes to nurturing relationships long after closing, Schroder’s commitment is anything but ordinary. “If someone says, ‘I hate to bother you,’ I always say, ‘Please bother me, I’m always happy to help you.’ That’s why I’m here,” she said.

Whether it’s a first-time buyer, an empty nester, or a retiree choosing their next chapter, Schroder brings wisdom and empathy in equal measure – hallmarks of both a great counselor and a great Realtor.

Julie Setola

Certified Interior Designer HILTON HEAD ISLAND: Hilton Head Furniture Co., 45 New Orleans Road   •   (843) 702-7756 hhifurniture.com

When you marry into a family that is stewarding a generational business into the future, you don’t get just in-laws. You get business partners. You get teammates in an enterprise grounded in family, one that everyone wants to see succeed so it can be passed along to the next generation.

It can be a heady thing to marry into, but Julie Setola was ready. Her father-in-law, Larry Setola Sr., had founded the company with his wife, Christine, in 1994 as Just Cushions & Upholstery, serving clients with a seasoned skill in custom cushions, re-upholstery, and custom slipcovers. But it was Julie’s husband, Larry Setola Jr., who had expanded on the business, taking his father’s and grandfather’s generational knowledge of what makes quality furniture and opening the new showroom of Hilton Head Furniture.

That was just the beginning, with Hilton Head Furniture moving into whole-home design and transforming into a one-stop shop for everything home. And in this iteration of the business, Julie Setola is putting her own stamp on the family legacy. She recently received her certification as an interior designer, just as the business moves into the future.

“I went back to school and received my certification of interior design through the New York Institute of Art and Design. I am now registered to take the residential exam (RIDQC certification) recognized through the Design Society of America,” Setola said. “In the state of South Carolina, it is not a requirement to be certified, but I thought it was important for both our clients and for me to stay current and up to date in my profession.”

Setola came about her certification through what might be considered the world’s longest internship in construction and design. “My dad is a carpenter by trade, and I’d often go on jobsites as a kid, so I saw that part of the process. Then, in my 20s, I worked for a small business that did kitchen, bathroom, and tile renovation and I worked on a lot of projects with the designers there as an assistant,” she said. “In addition, I have been working with other designers and our clients in the Just Cushions showroom with a focus on design, coloration, and textiles for the last 10-plus years. At this point, I feel like it’s come full circle.”

Augmenting her hands-on education allowed her to expand her understanding of design. Hers is an outside-in paradigm, looking at furnishings first for their quality and then for how they’ll look when paired together in the right space.

“It’s a different perspective. During the certification process you learn a lot about where certain designs originated along with different regional influences. I’m glad I did it,” Setola said. “We started so small with our original furniture showroom, and the recent building renovation and showroom expansion has been wonderful, because it allows us to showcase a more all-encompassing idea of what we can offer to our community. That prompts a whole conversation around whole home furnishings. I knew we were going to be focusing more on whole home furnishing and design, so it seemed like the right time to get the certifications and further my education and expertise.”

And now, Setola adds her own thread to the family tapestry, taking the generational knowledge the Setola family brings to Hilton Head Furniture and adding a dazzling new perspective on what makes beautiful design, whether it’s for your entire home, one room, or just one piece of furniture.

Jennifer Herrin

Kawai Piano Gallery by Herrin BLUFFTON: 17 Sherington Drive, Unit A, (843) 757-7435, herrinpiano.com

How do you juggle everything as a woman? Give us one tip that has worked for you.

I keep a good schedule, write down my itinerary for the week, attempt to maintain a routine, and work my plan, which incorporates family time (the most important part), personal time, and work responsibilities. 

What specific challenges are you currently seeing in your line of work – and how do you overcome them? 

Like so many other facets of our contemporary culture, the piano industry is competing for attention in a highly tech-centered world. While manufacturers have introduced fascinating and revolutionary technology into the traditional piano, it’s difficult to convince families to make a wise investment in a piano and piano lessons when tech diversions are much more accessible. I’d like to think that in our business, we overcome these obstacles by educating people on the benefits of learning to play and perform music. It’s much better for a child’s development than screen time.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

I think that my mother was an unwitting mentor for me, and certainly a role model. She re-invented herself several times, starting as a high school teacher and then running several successful hospitality businesses. Like her, I was a teacher first, then a homeschool mom of three, and now a business owner. She showed me that it’s OK to transform and adapt in life, especially as a woman’s role changes over the years.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now? 

At the beginning of my entrepreneurial journey, our kids were young teenagers. I think I marked success as showing them that scaling a service into a retail gallery through hard work and integrity creates a meaningful life pursuit. Now that they are older, and starting their own careers, I count success as leaving them a legacy and an example, like my own mother did for me.

Danielle Jeffcoat CFP^®, aaMS™

Financial Advisor  |  Edward Jones BLUFFTON: 152 State Street, Suite 101, (843) 815-4054, edwardjones.com/danielle-jeffcoat

Describe your business in one sentence.

A woman-led, client-focused financial planning firm committed to helping individuals and families gain clarity, confidence, and control over their financial future through personalized, thoughtful guidance.

What do you wish you had known BEFORE starting a business?

I had someone tell me once that they have been in business for 20 years and it was the best 17 years of their life, and I couldn’t agree more. It was hard in the beginning, especially being a young female and asking people to trust you with their money. Money is a very emotional topic and trust is very important. Over time, as I earned my clients’ trust, I have developed deep personal relationships with my clients that I would have never expected. It has been such a privilege.

If you wrote a book about your business, what would the title be?

Stay Hungry, Stay Humble. This summarizes how I live my life. I am consistently trying to grow in my personal and professional life. My goal is to never let my success change who I am as a person.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now?

Success at the beginning was anyone saying “yes” to becoming a client of mine. When I look back at how much of a rookie I was in the financial world, I am so thankful that some people said “yes.” I think they felt bad for me. Over time, my view of success has changed. Now, success is when clients call me after a big life event and say, “I was able to do this because of you.” That is such a wonderful feeling. It’s been an amazing 15 years serving clients and I cannot wait to see what the next 15 bring.

Tracy Wilson & Lauren Jordan

Cactus Street Cantina  HILTON HEAD ISLAND: 1407 Main Street, (843) 715-2246, cactusstreetcantina.com

How do you juggle everything as a woman? Give us one tip that has worked for you.

Lauren: I thought buying a fridge calendar to keep my family’s schedule straight so I could release it from my brain would stop the daily phone calls and texts from my husband and would keep my family on track. It didn’t. So, my tip is to have girlfriends that you can vent to when the juggling becomes a struggle!

Tracy: I am a fairly organized person, so lists are a pretty big part of my weekly schedule. The biggest thing I have learned and the tip I would give would be to learn to say “no” without guilt. Protecting your time, energy, and priorities is essential. This will create space for what truly matters, whether that is rest, goals, family, or growth.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

Lauren: Not a mentor I knew personally but I was once gifted a book written by Danny Meyer, a hugely successful restaurateur, and my biggest takeaway was his passion for building relationships with customers, curating a positive and personal experience, and how great service can always override a not-so-great meal. That has always stuck with me. How you make a customer feel is just as important as how great the meal tastes.

Tracy: Over the years, I have not had a specific mentor per se. I was in the restaurant business in my earlier life and then moved into finance for roughly 12 years, so I had many different mentors shape the way I think, sharpen my values, and coach me into becoming a better leader. They came from different places with different voices, but all pushed me forward in their own way and taught me, most importantly, you cannot succeed alone. 

 Give a shout-out to another women-owned local business you admire and support.

Lauren: Amigo’s HHI, owned by one of my best friends, Carolyn Baltz. I first worked for CB when she owned Market Street Cafe and I was in my early 20s. She was a boss! When she bought Amigos I thought, wow, what a perfect set up. The business model could survive a pandemic, didn’t rely on needing too many employees, and, as far as restaurants go, was a pretty manageable format. Being the friend and business owner she is, she was so supportive of us and so helpful and it’s still one of my fave places to eat!

Tracy: I 100% agree with Lauren about Carolyn Baltz. She was invaluable when we were starting the build out and opening the restaurant. I would be remiss if I didn’t also mention all the women-owned businesses in Main Street. When we started the process, everyone – including Roshael from Board and Basket and Nicole from G Free – was so welcoming and helpful with anything we needed or questions we might have had. We now have even more women-owned businesses in the shopping center, including Liz with Carolina Jasmine and Julie with The Milkshake Factory. 

If you wrote a book about your business, what would the title be?

Lauren: I can think of two titles. One we used for our LLC – IADT, it stands for It’s About Damn Time. The other title would be Good Things Come to Those Who Wait.

Tracy: Probably something really corny, like Taco ‘Bout a Dream Come True.

How did you define success at the beginning of your entrepreneurial journey? How do you define it now?

Lauren: I originally thought in my younger years that success would mean financial gain, material assets, etc. What I realized was most valuable to me at this point in my life was affording more time with my family. That for me meant asking the question, “How can I continue to help support my family, yet be able to spend more time with them?” Making that happen is now what I consider being a success!

Tracy: At the beginning of our journey, I would say I defined success as achieving certain key performance measures within a set time frame, i.e., paying off loans, reaching certain sales goals, etc. I still look at those things, but it has evolved into continuously trying to learn and grow, both professionally and personally. Trying to make a difference in the community I live in, having strong relationships, and waking up content with the life I am building. 

Megan Evegan & Caitlin Hatch

Hair & So On Company:  Women Transforming the Beauty Industry BLUFFTON: 5818 Guilford Place  (Stock Farm) (843) 368-0120

Megan Evegan and Caitlin Hatch are the visionaries behind Hair & So On Company, Bluffton’s premier destination for luxury hair extensions. Megan, a salon owner for more than six years, dreamed of creating a space focused entirely on extension services. Around the same time, Caitlin, a certified Invisible Bead Extensions (IBE) specialist, relocated from Arizona to Bluffton. Their paths crossed at just the right time.

Recognizing each other’s passion and talent, they quickly formed a powerful partnership. Both went on to earn their master certifications through the IBE Master’s program, further elevating their expertise and solidifying their shared vision.

As co-owners – and busy moms, with seven kids between them – they balance business and motherhood with passion and purpose. Their latest milestone? Designing and building a brand new, custom salon with Shoreline Construction.

The new space features multiple stylish studio rooms, each shared by two stylists, creating a warm, elevated atmosphere. Upstairs offers an open-concept loft with a modern, energetic vibe – perfect for serving daily clients and hosting hands-on training for aspiring stylists.

Dedicated to giving back, Evegan and Hatch also fund scholarships each year for two local cosmetology students, helping to cultivate the next generation of beauty professionals.

Their journey is a shining example of what happens when women lead with skill, vision, and heart.

Sara Huiss

The Agency Hilton Head BLUFFTON: 5790 Guilford Place, (843) 696-4551, theagencyhiltonhead.com, sara.Huiss@theagencyre.com

Describe your business in one sentence.

I deliver a mission-focused approach to real estate, helping clients achieve the best results when buying, selling, or relocating.

How do you juggle everything as a woman? Give us one tip that has worked for you.  

Organization is everything. I’ve found that true alignment comes from knowing what matters most in each moment and structuring my time with intention. Whether it’s serving clients, showing up for my family, or recharging myself, I rely on disciplined calendar management to stay fully present. If it’s not scheduled, it doesn’t happen. From appointments to workouts to downtime, everything has a place – because staying organized isn’t just how I manage life, it’s how I lead it.

Give a shout-out to another women-owned local business you admire and support. 

I am a HUGE fan of Shop! Kim and Roxanne are so fun, always make you feel good, and have been great bosses to my daughter. I also love Beautique Medical Aesthetics, especially my favorite, Rebekah Mullin; and I could not do my job without Kori Brett at Liberty Oak Law Firm.

If you wrote a book about your business, what would the title be?

White Glove Service. The book offers an inside look at how I built a real estate business grounded in precision, professionalism, and personalized care, no matter the price point. In the Air Force, we never approached a mission without a clear plan and the discipline to execute it. Real estate is no different. “White glove service” reflects the way I run my business – precise, focused, and results-driven. I guide my clients through every phase with confidence, removing obstacles and creating a clear path to the finish line. Whether you’re buying or selling, my mission is simple: Help you cross the runway and move on to your next chapter, wheels up and ready for what’s next.

Amie Baima & Sandy Toomer

Coligny’s Skillets Café & Grill and Mingles HILTON HEAD ISLAND: 1 N Forest Beach Drive, (843) 842-6050, colignyplaza.com

When Darlene Baima opened her store Turnstone in 1979 in Coligny, she probably had no idea the family legacy she was launching. Her boutique shop, specializing in Christmas décor and accessories, gave shoppers a way to celebrate the season all year long. But perhaps most importantly, it gave her two daughters first-hand experience and insight into what makes Coligny different.

“I wouldn’t want to do this anywhere else,” said daughter Sandy Toomer, who has owned Mingles for the past 41 years. In the same place where her mother hung her shingle, Sandy offers a similarly seasonal blend of holiday keepsakes and resort items at Mingles. 

Across Coligny, another of Darlene’s daughters is keeping the family tradition alive in one of the plaza’s most well-known restaurants, Skillets. The restaurant, one of three that Amie Baima has launched in Coligny, offers the family a place to truly come together.

“My son is running the kitchen these days, and my dad is still doing the bookkeeping,” Amie said. “He comes down for lunch every day at 91, still cracking the whip.”

Sandy and Amie share a sisterly bond that stretches across the length of Coligny, tying the whole plaza into their family.

“Having both of us here gives us different perspectives. She’s in her store all the time, but I come in with fresh eyes, and I give her merchandising suggestions,” Amie said. “And she’ll come into the restaurant and notice something that needs fixing or cleaning that I’ve been looking at all day but didn’t notice because we’re so busy. Plus, she makes our sweet tea. She’s very particular about her sweet tea.”

Their father, John, does double duty, helping his daughters at both Mingles and Skillets. Beyond that, Sandy has family ties on both sides, with her husband, Bill, owning Billy’s Beach Club in the adjoining space. “We have a sliding glass door that joins the two stores,” Sandy said. “It means everything to have so much family here. There’s always someone to back me up when I need it.”

In fact, it’s not uncommon for Sandy to jump in and help at Skillets during a rush, nor for Amie to come help Sandy when customers come flocking in the door.

“Family always has your back. It’s fabulous from that aspect,” Amie said. “Believe it or not, we still try to get together in the fall and winter on Sunday nights. We see each other every day, but it’s hard to talk about our lives at work. We have to carve out that family time.”

Coligny has always fostered a tight-knit sense of community among its merchants and restaurateurs. In the case of Amie Baima and Sandy Toomer, Coligny has created a tapestry into which they have woven the threads of their family.

Lissete “Liz” Castrillon

Conquest Insurance HILTON HEAD ISLAND: (Also located in Bluffton, Ridgeland, and Pooler), 95 Mathews Drive B-3, (843) 342-7664, conquestins.com

Describe your business in one sentence.  

We’re more than insurance – we’re family, loyalty, and a team.

How do you juggle everything as a woman? Give us one tip that has worked for you.

I can’t deny that juggling a full-time job, working alongside my spouse, and raising kids comes with its challenges. To stay grounded and balanced, I follow a few key practices: First, I make it a rule not to talk about work after 5 p.m.; second, I dedicate at least one hour a day just for myself – for me, that means exercising; and third, I stay connected to my spirituality through prayer and staying active in my faith. These are the habits that keep me centered and moving forward.

Give a shout-out to another women-owned local business you admire and support. 

I have to give special recognition to Women In Philanthropy – an incredible group of women who generously dedicate their time to supporting local charities in the Lowcountry. From busy moms to professionals and retirees, these inspiring women motivate me every day to keep aiming high.

What specific challenges are you currently seeing in your line of work- and how do you overcome them? 

We face many daily challenges, especially in our industry, where rising rates and customer retention are constant concerns. However, we’ve managed to navigate these obstacles by maintaining a personal, face-to-face approach that keeps our business connected and customer focused.

Michelle Elliott

Charter One RealtyHILTON HEAD ISLAND: 200 Merchant Street   ·   (843) 707-2460, MichelleElliott@CharterOneRealty.com   ·   CharterOneRealty.com

Describe your business in one sentence.

I help families and individuals navigate one of life’s biggest milestones  –buying or selling a home in the Lowcountry.

How do you juggle everything as a woman? Give us one tip that has worked for you.

I’ve learned to schedule my priorities, not just prioritize my schedule. Whether it’s a client meeting or family time, if it’s on my calendar, it’s a date!

When not working, how do you like to spend your free time?

I love exploring the beauty of the Lowcountry with my fiancé and stepdaughter, sneaking in weekend getaways, or scuba diving whenever I get the chance. 

What specific challenges are you currently seeing in your line of work and how do you overcome them?

Today’s market is fast-paced and emotionally charged. Buyers and sellers are navigating uncertainty, and my role is to help bring clarity through education, communication, and strategic advice.

Zoë McNeal

The Beauty Vault BLUFFTON: 321 Hope Pond Way, Unit 103, (843) 757-9900, beautyvaultbluffton.com

Describe your business in one sentence.  

The Beauty Vault is a luxury salon that specializes in personalized, high-end services that bring out your inner beauty.

How do you juggle everything as a woman? Give us one tip that has worked for you. 

I’ve accepted that I can’t pour from an empty cup, so I protect my energy fiercely. I juggle everything by being organized, staying focused, and letting go of the pressure to be “on” all the time. I delegate, I take breaks, and I surround myself with a support system that helps me stay grounded. My tip would be that you don’t have to do it all. Build a circle – whether it’s family, friends, or coworkers – who support you, and let them.

When not working, how do you like to spend your free time? 

When I’m not working, I am in full mom mode. Spending time with my husband and chasing after our one-year-old son, who keeps us on our toes and fills our day with so many giggles.

Did you have a mentor in business? What is one thing they taught you that was invaluable?

My biggest mentor has always been my mom. She was a salon owner too and I grew up watching her build a business with heart, hustle, and a deep love for her clients. I spent my childhood folding towels, sweeping hair, and learning what it means to create a space where people feel seen and beautiful. That experience shaped everything I know about this industry and inspired me to follow in her footsteps.

Jessica Ware

Lennie + Remi Children’s Collective BLUFFTON:25 Minetta Lane Suite 101, (843) 705-0956, shoplenniexremi.com

A lot of young girls dream about opening their own boutique one day. Jessica Ware didn’t just dream about it – she pursued it from a young age, studying fashion merchandising and retail management in college, and interning at Women’s Wear Daily before embarking on a career at Nordstrom, Abercrombie & Fitch and locally at Birdie James.  

When it came time to finally achieving that end goal, life gave Ware the final piece of the puzzle. “I’ve always wanted to open a store, but I wasn’t thinking about a kids’ store until I had kids,” she said. 

Drawing inspiration from her children, and her own sense of style cultivated from her upbringing in France, she launched Lennie + Remi Children’s Collective in Washington Square. The lines you’ll find within represent a different take on children’s fashion, with labels like Louis Louise, Arsene, Pink Chicken, Rilee + Cru, Feather 4 Arrow, and more.

“I’ve had people say they’re adult clothes for children. It’s still playful, just with a more elevated twist – you’ll find charming prints and thoughtful details instead of big cartoon graphics,” Ware said. While most boutiques in our region go to market in Atlanta, Ware draws from the more global variety found in New York City. “I like to find brands that other people don’t have,” she said.

In addition to finding styles outside the traditional spheres of Southern influence, Ware has also taken care to represent one demographic that’s often underserved in kids’ clothing: boys. “I really enjoy shopping at market for boys’ clothes,” she said. “There are so many brands out there that look great and give boys something fun that they’ll actually want to wear.”

 

Emily Johnson, CFP^®

Polaris Capital Advisors, LLC HILTON HEAD ISLAND: 19 Shelter Cove Lane, Suite 102, (843) 686-2425, polariscapitaladvisors.com

Describe your business in one sentence.  

Meeting clients where they are and helping them navigate their financial path forward.

What do you wish you had known BEFORE starting a business?

I’m grateful that I didn’t know what I didn’t know before starting Polaris. The learning curve has become less steep, but it’s always there. You build essential skills, and callouses, managing through the uncertainty that comes from economic, market, social, and technological change.

How do you juggle everything as a woman? Give us one tip that has worked for you. 

It took me many years to truly acknowledge this, but I’ve found it’s true: You can have it all, but you can’t have it all at once. You have to make difficult decisions that prioritize what’s most important at that time and continue to reassess those priorities as your life changes. 

When not working, how to do you like to spend your free time?

Spending time with my daughter before she heads off to college in the fall. Traveling near and far. Enjoying the amazing local live music scene. Hitting the tennis court as often as I can, and golf course as often as my patience can tolerate.

Emily Johnson is the founder of Polaris Capital Advisors, LLC and an Investment Adviser Representative of Lazari Capital Management, Inc. an SEC-registered investment adviser. Polaris Capital Advisors, LLC and Lazari Capital Management, Inc. are unaffiliated entities.