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Sep 28, 2024

The Finch Flies South

Barry Kaufman

Photography By

Courtesy of Finch & Co.
New Bluffton interior design studio brings a fun, vibrant energy to homes, and new opportunities for area designers.

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There are 824 miles between Bluffton, South Carolina and Rye, New York, as the finch flies. But a new shop in Bluffton’s Promenade is erasing that distance, offering Low Country homeowners and designers the refreshingly modern coastal flair that made Rye’s Finch & Co. store iconic. 

“We tried to bring something to Bluffton that wasn’t there. It’s a completely different look and feel than you’ll find in any other shop,” said Michelle Sriubas, co-founder and head of design in Bluffton.

Sriubas first moved to Bluffton five years ago, bringing her thriving interior design business with her. When her partner, Bets Miller, launched Finch & Co. in Rye after closing her award-winning design store, Nest Inspired Home, after 12 years, she partnered with Sriubas to run the firm’s southern branch. With a fresh and colorful aesthetic at its core, the shop boasts designer curated furnishings, lighting, art, along with accessories, gifts, and even some children’s items.

Finch and its team of designers can also help you special order furniture and case goods. 

“We want to be the go-to resource whether you’re looking for a special gift to furniture for a whole room,” explains Sriubas. “We’re an instant-gratification shop. If you see it and love it, you can have it immediately.”

Finch and its team of designers can also help you special order furniture and case goods thanks to a complete range of fabrics from vendors including LEE, CR Laine, Norwalk, Arteriors, Made Goods, Four Hands, Universal, and more.

“We can help you with anything from one room to an entire new build house, soup to nuts,” said Sriubas, “Which is different from a lot of local designers, many of whom only tend to do whole houses. We have a full staff here and can take on projects of all sizes.”

Those local designers, incidentally, might be the biggest beneficiaries of Finch & Co.’s arrival. That’s because, in addition to being a full service interior design studio, Finch & Co. will offer designers something completely new – a trade floor.

“Many local interior designers don’t have a lot of resources locally, so to pick out a fabric, for example, they have to shop online or go to Atlanta,” said Sriubas. “On our second floor we have a wide array of vendor samples, wood samples, finishes and furniture from all the lines we carry so they can bring their clients up to see and feel it firsthand, just like we offer our own design clients.”

As someone who used to run her interior design business out of her home, Sriubas knows what a difference it makes having this kind of resource available locally.

“It’s almost priceless,” she said. “This is huge for us to have this ability to use this space. When I was doing presentations in my house, if a client wanted to sit on a piece of furniture or feel the weight of a couch, we’d have to go to High Point or Atlanta, which isn’t feasible for most families. Now we have it here in Bluffton.”

And it’s not just about saving designers a trip to Atlanta. One huge advantage Finch & Co. will give local design pros is direct access to some of the biggest vendors in the business.

“We will be hosting events with our trade vendors to present to the local design community in our trade space,” said Sriubas. “These are companies that will usually only meet with the biggest firms, but here they’ll be able to meet local designers and let them see what’s coming for the season. We love working with the trade.”

Whether you’re looking to give a room or your whole home a facelift, you’ll find it at Finch & Co. And if you’re in the design business, you’ve just been given a fabulous new space to ply your trade. Learn more at finchandco.com.  

Whether you’re looking to give a room or your whole home a facelift, you’ll find it at Finch & Co. 

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