Unparalleled quality, attention to detail, unwavering faith define Kelca Counters
Since 2000, Michael and Sheila Kelca have successfully transformed slabs into stunning surfaces in residential homes and commercial spaces throughout the Lowcountry. With his background in corporate finance and hers in marketing and interior design, the power couple have reimagined and redefined kitchens, bathrooms, and many other applications from Hilton Head to Savannah and beyond.
One important element that separates Kelca Counters from the competition is the quality and heart they put into every project.
The Kelca Counters Team (from left): Wilson Hernandez, Mary Elizabeth Baughman, Enrique Flores, Seth Hammer, Trish Haille, Raul Vega-Acevedo, Joshua Raudez, Merlyn Pineda, Sheila Kelca, Guillermo Hernandez, Juan Flores, Michael Kelca, Paul DeRosa, Tim Paxton. Not Pictured: Leonel Rocha
“While we’ve always been recognized for the quality of our installation, since 2020 when COVID hit, there has been an influx of business and a limited number of employees” Michael said. “As a result, we decided to fully automate our operations by investing in CNC equipment as well as a digital templating system.”
CNC is an acronym for “computer numerical control,” and these machines play an important role in the manufacturing industry. Fully controlled by a computer, they provide a level of efficiency, accuracy, and consistency that would be impossible to achieve through a manual process.
“Rightly so, people expect precision in their job fabrication,” Sheila said. “Now, even more than before, our customers get the benefit of a digital template that is more accurate.”
As well, Kelca Counters is now able to do more jobs in a shorter amount of time, offering customers a quicker turnaround, precise measurements and cuttings, and higher quality finished products. Clients who live out of the area get digital layouts of their projects prior to cutting and installation.
Samples on display at the Kelca Counters showroom in Bluffton.
Another important element that separates Kelca Counters from the competition is the skill and artistry they bring to every project.
“We look at ourselves as craftsmen and that makes a difference with our builders and homeowners,” Michael said. “We go one-on-one with the builder or the homeowner, whether it’s a $5 million home, a smaller villa, or a multi-family housing development. We give them all the same attention to detail.”
Those details include a huge selection of surfaces from which to choose. While Kelca Counters still installs lots of natural stone, quartz is the number one surface customers are going for in today’s market. Along with a variety of quartz designs, they also offer a huge selection of tiles.
“We’ve got some really fun stuff,” Sheila said. “While many people are still doing a lot of the coastal styles, many of our customers are moving from different areas of the country, so they are bringing their own styles, whether it be a European flair or modern designs that extend beyond the Lowcountry.”
Kelca Counters works with vendors up and down East Coast, from Virginia to Miami, and even as far west as Texas to outsource products that will suit any taste and style and offer the ease of matching your tiles with your countertops in a one-stop shop.
Their number one source of marketing has always been word of mouth and repeat customers as well as a huge referral business from local real estate agents and property management companies. Everyone at Kelca Counters works hard to establish great relationships with each person, treating them like family. Their goal is to present the best price, best quality, and best customer service as well as products that work for their best interest.
“I always try to educate our customers on surfaces, then we analyze their application,” Michael said. “For example, for a beach rental that renters might not take the best care of, steer clear of high-end surfaces like marble. Instead, install some low-maintenance engineered stone that not only won’t stain, but will also take a beating.”
Another important cornerstone of success at Kelca Counters – possibly the most important – is the fact that the Kelcas attribute their accomplishments to God’s grace and mercy.
“We always give glory to God, not only for the fact that we’ve celebrated 23 years in business, have always been blessed with an amazing staff offering tremendous experience and talents in our industry, but that we’ve survived and thrived throughout the many different economic cycles and the pandemic,” Sheila said. “We have always turned blessings into praise and owe Him for everything we are and everything we have!”
Quality that is unmatched plus attention to detail plus faith in God equals success despite the storms … a pretty great equation for business by any standard.
To have your counters and surfaces sculpted to perfection and crafted to last, visit KelcaCounters.com or call (843) 815-7796. Either way, they would love to meet you!
