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Feb 25, 2025

More Than Just Glasses – A Spectacle

Barry Kaufman

Photography By

M.Kat
Eyeland Optique takes a curated approach to your vision accessories

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Your glasses are unique among any other accessory because they quite literally exist to see and be seen. With the right set, you look – and see – your best in every sense of the phrase. 

This is where the mission of Eyeland Optique begins. An eyecare practice that elevates patient care along with a curated collection of eyewear, Eyeland is a unique partnership combining more than 40 years of optometric expertise and master opticianry. Their goal is to deliver best in class eye exams, eyewear and contact lenses. 

Spring forward into high fashion with a frame like this bright blue beauty by FHONE.

“What we do here is marry a want with a need. Obviously, you need them to have great vision, but glasses/frames do so much more,” said Billy Simmons, manager for 10 years at Eyeland Optique. “Our clients want to look their best, whether it’s a first pair purchase or, in some cases, we help build a collection of multiple pairs of fashionable frames for dressy occasions, fun and, of course, the sun.”

Dr. Richard Spolzino hails from both private practice and boutique eyewear locations, making him a perfect match with Simmons and Diane Fisher-Simmons, “yes, Billy’s real life other half.” Together this team combines state-of-the-art exam technology with individual attention to eye health, along with selecting that perfect frame. 

Eyeland’s comprehensive eyecare approach is multilevel, from high-tech exams to a detailed approach to patient wellness such as vision challenges, dry eyes, migraines, eyestrain, and overall patient health. All of these factors, together with considering a patient’s lifestyle, are key to satisfying increasing vision demands. 

Meet the Team: Dr. Rick Spolzino, Jeanine Lundstrom,  Diane Fisher-Simmons and Billy Simmons

“We prescribe the very latest in lens technology and treatments. These personalized lenses, especially for progressive wearers, are a game changer,” said Jeanine Lundstrom, Eyeland’s general partner. “This is especially true with our client base, who lead very active lifestyles here in the Lowcountry.” 

Optimizing your eyesight while creating the perfect complement to any outfit takes a little more effort and a lot more dedication. That is something that this crew has kept their eye on since Day One. It is Eyeland’s goal to offer unique options through many independent eyewear designers as well as a few name brands that clients are seeking, such as Tom Ford and Robert Marc, among others.

These independent brands have great origins, and each has a story of unique craftmanship and high quality. Many of these brands have loyal followings, such as Lindberg from Denmark, with its lightweight, timeless metallics, the bold vibrant specs from LA Eyeworks, or customizable offerings from Tom Davies. 

“We offer next-level options when it comes to providing personalized customized eyewear,” Simmons said. He explained that, through a couple of collections, he can create a frame that is 100% unique to his client. Choices from size, shape, fit, and color combinations bring to life exactly what a client is looking for. 

Local resident Tracey Edmonds stuns in beautiful frames from Eyeland Optique. 

“I love nothing more than the ‘wow’ moment when we deliver a frame that no one else will ever duplicate,” Simmons said. “We have countless clients that enjoy this process and have fun with all the options. We literally build the frame together on the computer and CAD drawings can show them what we will order.”

Most recently, Eyeland has added a precious metal collection from Lindberg as a few clients were seeking to elevate their collections. Again, the goal is to truly make their glasses their No. 1 accessory. 

Personalized service is key to the success that drives this team to be as client-centric as possible. “Our warm, inviting location is designed to be comfortable and add to the fun of working with each client,” Fisher-Simmons said. “People love that when they walk through the door, we know them by name.”

As a way of elevating the experience, Eyeland offers shopping appointments. “Clients often want to set aside time to just shop in addition to their appointment with the doctor,” Lundstrom said. “We make it a very one-on-one process that lets us really take the time to marry fashion, function, and fit. This is our privilege to get to know each client and build a relationship.”

That dedication goes beyond the showroom, with Eyeland Optique weaving itself into the tapestry of our community. The team proudly supports community nonprofit organizations such as Pockets Full of Sunshine, the Hilton Head Choral Society, the Palmetto Bluff Women’s Association, and The Children’s Center. 

Billy Simmons checks out the latest eyeglasses available in the Tom Ford Collection. 

Plus, Simmons and Fisher-Simmons are both active in the community’s theatre scene. Two years ago, Billy starred in “Footloose,” with Diane as the director and an actor – playing Billy’s wife. Last July, Diane co-directed “Oliver” and Billy was in the cast. This duo sees being trained in theatre and acting together has many crossover skills with their work at Eyeland Optique. “I’m able to use the skills that I learned in theatre with clients, because communication is key,” Billy said.

Through better communication, dedicated service, a refined sense of fashion, and cutting-edge technology, Eyeland Optique is changing how you look at glasses. When you stop in, you will be able to see how much better the world looks through the right lenses, and how much better you look with the right frames. 

Visit eyelandoptique.com to see some optical options. 

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