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Dec 30, 2022

LAVA Heats Up for 2023

Barry Kaufman

Photography By

Two Lights, One Stand
The island’s favorite fitness experience is ramping up for a full-fledged assault on your spare tire in the new year.

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You want to know why your New Year’s resolution failed last year? We mean, why it really failed? It wasn’t because you didn’t want to get healthier; you certainly did. And it wasn’t because you didn’t have enough focus, ambition or determination. You, firecracker that you are, had plenty of all three. It’s because you got bored. It’s because the rote repetition of doing a few miles on the treadmill wears thin after a while.

What you need is a little variety in your workout. You need to be able to walk into one place, one gym, and discover something entirely new to occupy your mind while you work on your body. What you need is a place like LAVA 24 Fitness. With the roll out of a slew of new programs, this long-time favorite local gym is transforming itself into a multi-faceted fat-burning experience.

“We’re really trying to do everything under one roof,” said owner Nate Dixon. “We’ve been here for more than 20 years, and I’m excited to be going into a new field, helping people live a healthier life with the addition of PowerPlant Lifestyle education within our gym and online.” 

Of course, if you’re already a member, you know that LAVA provides the kind of gym that never gets boring—16,000 square feet of top-of-the-line machines that work every muscle from head to toe, 24-hour access, and professionals on hand to guide your journey. But now, there’s even more to keep you coming back and on the right track toward your fitness goals.

Start with their new Cycle Aloha program, a stadium-design with three rows of premium Life Fitness cycles—virtually connected—offering a team-building experience! “We renovated during the pandemic so we could improve our spinning program; Cycle Aloha is an awesome experience, and our members are loving it!” Dixon said. Spin class that dares to be fun. “It has all the travel, adventure and games in our virtual class, plus classes with live instructors combined with virtual experiences.”

Also new in January is the expansion of the gym (in the same building) in a freshly renovated space dedicated to comfort and serenity: LAVA Yoga. Regular classes throughout the day will run the gamut from warm to hot yoga, as well as barre classes and a few dance aerobics classes, including Zumba! And don’t worry if you can’t make it to your favorite class. “In between live classes, we’ll have virtual classes,” Dixon said. “We have hundreds of classes from some of the best instructors across the country, plus we will also be providing virtual classes from LAVA through a live platform on our very own PowerPlant Coaching App!”

Rounding out the new and exciting offerings at LAVA 24 is a brand-new indoor practice field space, perfect for high intensity interval training (HIIT). Offering a team training atmosphere alongside serious equipment from Skill Mills to inclined rowers to assisted dips and pullups, plus the whole range of kettle bells, weights and heavy ropes, this is the safe space for those who are looking to not just burn fat but enhance performance. “We’ve developed a setup that is really awesome, with state-of-the-art equipment, dedicated instructors and stations for the whole HIIT experience,” Dixon said.

A serial entrepreneur, Dixon has been growing his business at LAVA 24 Fitness since the beginning, always looking for the next great offering for members. And with his next step, he’s creating a business that will not only augment the offerings at LAVA 24 but will bring the gym’s trademark high-energy motivation to the entire world.

Called Power Plant Coaching, this online platform will offer a virtual fitness experience that will build on the gym’s already robust offering of streaming classes with new classes and courses in lifestyle medicine. “It’s an online company with a dual focus. One is the fitness division that will offer live classes as well as a database of on-demand classes. The second is nutrition education on transitioning to a plant-based lifestyle, which is great for reversing illnesses such as heart disease, cancer and autoimmune diseases,” Dixon said.

Earlier this year, Dr. Nate Dixon sold his physical therapy company so that he could pursue his passion to help people reverse diseases through fitness and nutrition education. He recently passed the board exam to become a certified Lifestyle Medicine Practitioner through the American College of Lifestyle Medicine.

“I loved being a physical therapist, but helping people truly become healthy through both fitness and nutrition education has really become my new passion behind adding this whole new company.” Lifestyle Medicine has six pillars: whole-food, plant-based eating, physical activity, restorative sleep, stress management, avoidance of risky substances, and positive social connections. The PowerPlant Coaching App will be focused on the first two pillars—launching online in January.

Whether you opt to visit the gym or stay home and let the gym come to you, LAVA 24 Fitness is coming into this new year with an entirely new way to get healthy and stay healthy. As you begin your journey toward slimming down, shaping up, and eating better in 2023, don’t make this just another year where you give up on yourself out of boredom.

Make this the year you do fitness right. Stop by LAVA 24 Fitness at 811 William Hilton Parkway, call (843) 842-3225, or visit Lava24.com or PowerPlant.coach.

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