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Mar 30, 2024

Frame Worthy

Cheryl Ricer

Photography By

Eyeland Optique offers white-glove eyewear and eye care experience

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Folks on Hilton Head Island are concerned about their health. No matter the time of year, people of all ages, sizes, and walks of life are out riding bikes, jogging, playing golf, tennis, and pickleball, or any variety of physical activity. It is one of the most attractive things about living in such a beautiful place and with such a temperate climate. 

A big part of being able to enjoy all these things, though, is not just physical well-being, but eye health. If you are not taking great care of your eyes, you should be, and we’ve got just the place for you to set your sights on: Eyeland Optique in the Fresh Market Shoppes. 

Eyeland Optique is Hilton Head’s full-service optical boutique offering comprehensive eye exams, independent handmade eyewear collections, state-of-the-art prescription lenses, advanced and specialty contact lenses, and the latest in sun wear protection. 

Eyeland is led by General Manager Billy Simmons and his wife Diane Fisher-Simmons, who joined the team last year. Together they have created the warm, welcoming environment for clients and patients on which Eyeland prides itself.

Billy Simmons

“Eyeland Optique has a unique position in terms of eye care and eyewear,” said owner Jeanine Lundstrom. “Our standards are high; we have been helping clients by combining excellent eye care with selecting the perfect eyewear. We incorporate over 30 years’ experience in eye care while keeping pace with our fast-changing industry.”  

Simmons added, “Our first mission is personalized service with the latest technology for eye exams and the most current eyewear trends, as well as the styles that our clients gravitate toward. High touch, white-glove service is our DNA.”

Diane Fisher-Simmons

Because most of us are busy, Eyeland Optique clients enjoy personal shopping by appointment for a more high-end, customized experience. 

“Over the last few years, we have all met the challenges of COVID, but we used that time as an opportunity to meet with our clients by appointment,” Lundstrom said. “This truly elevated our personalized service and created the ‘one-on-one’ style appointments.’ 

The team enjoys these individual experiences to get to know clients, not only to better understand their visual needs for function, but also the personal style and fashion they are seeking. 

Getting to know their clients also means being more involved in the community. Eyeland proudly supports many local causes, such as Pockets Full of Sunshine, Hilton Head Choral Society, The Children’s Center, Palmetto Bluff Women’s Club, and more.

Jeanine Lundstrom

Eye Care

When it’s time for your comprehensive eye exam, Eyeland Optique adheres to the highest standards of eye care, utilizing state-of-the-art equipment to examine the overall health of the eye. The doctor spends time with each client to guide them toward the best type of vision correction for their individual needs, whether it’s glasses or contact lenses. Recommendations for preventative care are the priority – whether considering macular degeneration, dry eyes, or cataracts.

“We are committed and devoted to that function here,” Lundstrom said. “We have conversations with every client to determine their lifestyle needs, which allows our opticians to suggest the best prescription lenses. Lens technology is improving at a fast pace and the comfort and use of digital lenses has helped our patients with their visual needs.”


That same level of personalized attention is offered to clients shopping in the eye boutique area where most frame lines are from independent eyewear companies. Their curated selection of eyewear features hand-crafted collections from around the world, designed by professionals who understand fit and functionality while providing the latest fashion. 

“We offer styles for the sport-active, boardroom professionals, and the fashion diva,” Fisher-Simmons said. 

What Lundstrom and the team consider next level quality is steering clients towards that real “Aha!” moment, when they realize that a pair of frames not only looks great, but feels great. At Eyeland Optique, they have a wide variety of styles so that your glasses can fit your lifestyle, which includes function and even a little fun. 

“Part of our story is that we want everybody to be able to choose from a variety of frames,” Lundstrom said. “Having traditional looks is important; however, clients are also looking for the latest in style and fashion. Clients enjoy building an eyewear collection that they can have for many years.” 

The benefit from offering independent eyewear lines is high quality and craftsmanship. Therefore, these frames last much longer than the more common, mass-produced frame lines offered in retail settings. 

When enjoying the frame selection process, most often clients will have several frames they really love to choose from, and often will walk away with a couple of pairs: a dress pair, a fun or casual pair, and, of course, prescription sunglasses. 

Dr. Rick Spolzino

Your Style, Your Way

Eyeland Optique has a collection of frames to suit any style. A fashion-forward client will likely be drawn to something from la Eyeworks, Theirry Lasry, or FHone. Those who prefer quality for a traditional look might opt for something from Tom Ford, Lunor, or Robert Marc. Top of the line luxury includes Lindberg, Chopard, or Res Rei.

Eyeland Optique specializes in custom design eyewear via two bespoke lines. Whether it is size, color, or shape, you can build a frame and a look that is 100% individual to you and you alone. “Surprisingly, the process is not complicated. We do it several times a week,” Simmons said.

Also, the Maui Jim prescription sunglasses allow for lens and frame combinations that best suit a patient’s outdoor activities.

Most recently, Eyeland Optique has expanded their Lindberg Collection to include Precious Metals and Buffalo Horn. The precious metals are highlighted in frames of 18-karat gold, white gold, and platinum. 

“We are really about quality and best in class,” Lundstrom said, “… a high-quality eye exam, the best quality eyewear selection, and a comfortable quality fit, all together with that personalized experience.”

To get the best in eye care and to experience the best in eyewear, visit Eyeland Optique, online at, or call for an appointment 843-681-2020.  

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