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Oct 28, 2024

Back in Black

Barry Kaufman

Photography By

Kindly supplied by Coligny Plaza
Once again, Coligny reminds us all that Black Friday is the real happiest time of the year.

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There are some traditions that have come to define Hilton Head Island. 

From the roar of the cannon announcing another RBC Heritage to the breathtaking spectacle of the Lantern Parade up Coligny Beach, these are singular moments that remind us of what a remarkable place we call home.

To this list of storied island traditions, we humbly suggest adding the now-legendary annual extravaganza that is Black Friday at Coligny.

Jevon Daly gets the kids ready for Santa’s arrival on a helicopter at Coligny Plaza on Black Friday. 

“To us, it’s a day that’s about so much more than just finding the best deal. It’s about coming out and joining with your neighbors in ringing in the holiday season,” said JR Richardson, whose family has owned Coligny since its founding nearly 70 years ago. “You spend Thanksgiving with your family, then you spend the next day with the entire community. Because on an island like ours, the two are often the same.”

And your whole extended family will find some reason why there’s no place to be on Black Friday like Coligny. Start with those members of your extended family who own and operate the local shops and restaurants here. These aren’t big box stores who hope to see a 12-13% bump in total revenue that day. These are small business owners who will find out today how much they can put under the tree this year. 

“Since day one, local businesses have been the foundation of what sets Coligny apart,” added Richardson. “Helping them succeed is why we’ve made Black Friday such a celebration.”

And that celebration goes all day long, with the kid-centric freewheeling fun of the Jevon Daly Kids Show running from 11:30 a.m. – 1p.m. Whether he’s letting the audience know that “Sharks are our Homies” or asking them “What’s Your Superpower,” it’s a highlight of any kid’s Black Friday. 

But, with all respect to Jevon, the real star of the show will be Santa Claus himself, who will arrive in spectacular fashion via helicopter. Flying high over the Coligny skies at 12:45, kids will revel in the arial excitement of seeing St Nick arrive, before the man himself takes center stage for photos from 1-2:30 p.m.

Hilton Head traditions are often best celebrated with a cup of cheer, and Coligny is raising a toast to the season with a Santa Bar Crawl.

Of course, Hilton Head traditions are often best celebrated with a cup of cheer, and Coligny is raising a toast to the season with a Santa Bar Crawl. Throughout the watering holes and eateries that dot the plaza, you and your merry band can go wassailing from 2:30-3:30 p.m. spreading cheer as you go. 

And the celebration doesn’t end at close of business Black Friday. As in years’ past, Coligny will give shoppers a chance at $1,000 simply by making the local choice — shopping and dining at their more than 60 specialty shops and restaurants. Simply enter your receipts all December long at ColignyPlaza/Christmas and you will be entered for a chance to win a cool $1K on Christmas Day. 

More than just a chance to shop, Black Friday at Coligny is a way to reconnect with community, celebrate the spirit of the season, and maybe get a $1,000 Christmas present you’ll never forget. 

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