One of Hilton Head Island’s most charming shopping destinations, The Pink Pineapple Boutique, has entered an exciting new chapter: It is now located at 1000 William Hilton Parkway, Suite D4, in the Village at Wexford. The women’s apparel and accessories store continues to do what it has always done best – offer thoughtfully curated fashion with a personal touch – while benefiting from a location that feels like a natural fit.
For owner Susan Davis, the move has been incredible. “This is my third location and I can tell you it’s my favorite! I love being part of the Village at Wexford, which is definitely a shopping destination for women,” Davis said. “The Pink Pineapple’s last location was a little bit off the beaten path, but now being part of this community has greatly widened our exposure.”
Spring arrivals at the Pink Pineapple.
Inside, The Pink Pineapple feels instantly welcoming, warm, approachable, and unmistakably personal. Davis has taken advantage of the slightly larger space to truly make it her own, refining the layout and atmosphere to reflect her vision.
Regular customers know it well, often stopping in simply to browse, catch up, or see what’s new. “We are trying to create a very relaxed shopping experience,” Davis says. “We want our shoppers to feel at home; a place where you can find what you’re looking for and get an honest opinion.”
What keeps them coming back, however, is the constantly evolving merchandise. The Pink Pineapple is known for its carefully edited selection of women’s clothing, shoes, and accessories. From everyday wear to statement pieces, the boutique carries a variety of brands chosen for quality fabrics and fit.
Susan Davis with her daughters, Ava and Eve, and the store’s canine greeters, Phoebe Buffay and Joey Tribbiani.
Davis follows a deliberate buying philosophy designed to keep the inventory fresh. “I always try to have new merchandise flowing in,” she said. “If you see something this week, it may not be here next week. I usually only get four to six of each item and then try something new.” That approach has created a sense of discovery and urgency for shoppers. “I have people who come in every couple of weeks just to see what’s new, because it’s consistently changing,” Davis said.
As the New Year unfolds, shoppers can expect seasonal transitions that mirror the boutique’s rhythm. January typically brings sales on fall and winter merchandise, while February signals the start of spring arrivals. “February is really when the new stuff starts pouring in,” Davis said, noting that early spring pieces often begin to trickle in sooner.
Open Monday through Saturday from 10 a.m. to 5:30 p.m., The Pink Pineapple Boutique remains a place where personal service matters. Friendly, attentive staff help customers find pieces that make them feel confident and comfortable, never rushed, never pressured.
Whether you’re a longtime local or a visitor exploring Hilton Head Island, The Pink Pineapple Boutique offers more than fashion. It’s a place to linger, to be inspired, and to feel at home – now settled comfortably into a location that feels just right.
For more information, visit pinkpineapplehhi.com, call (843) 715-0634, or stop by and see what’s new this week.
